[Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

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[Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Joseph Seddon-6
Greetings all,

I wanted to give you a heads up about a small test WMF Online Fundraising
will be running over this weekend. Following a suggestion from
User:Wittylama we are for the first time going to be testing fundraiser
banners that are content specific. [1]

From now until Monday 9th May we will be running an A/B test strictly on
articles relating to Game of Thrones [2] and only within the United States.
The reason being its huge popular appeal and expected spikes of traffic to
related articles during the airing of the next episode this Sunday . This
is the first test of its kind so we are being reasonable in our
expectations. It's hoped that this sort of specific messaging will allow us
to engage with our readership a little better through our fundraising and
in time provide alternatives to our standard messaging.

The banner we are testing [3] has gone through several iterations and we
are trying to strike that fine line between engaging with our readers by
being content specific but at the same time avoiding being seen as
advertising or overt endorsement. There were certainly some more
extravagant ideas but we have gone with the more conservative option for
now.

If you have any ideas you would like to suggest about either our process or
banner ideas feel free to contribute on our fundraising ideas page. [4]

It is my plan going forward to provide more regular updates about our
testing and the results we find from it. What form that takes and where I
post those I'll decide in the coming weeks and will update you then.

Hope you all have a great weekend.

[1]
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
[2] http://pastebin.com/M8AjB1tk
[3]
https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
[4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas

--
Seddon

*Advancement Associate (Community Engagement)*
*Wikimedia Foundation*
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Pine W
Hi Seddon,

I'm curious. Are the banners designed in a way such that it will be
necessary for WMF to obtain trademark licenses from others, such as from
the Game of Thrones trademark owners?

Pine
On May 6, 2016 09:34, "Joseph Seddon" <[hidden email]> wrote:

> Greetings all,
>
> I wanted to give you a heads up about a small test WMF Online Fundraising
> will be running over this weekend. Following a suggestion from
> User:Wittylama we are for the first time going to be testing fundraiser
> banners that are content specific. [1]
>
> From now until Monday 9th May we will be running an A/B test strictly on
> articles relating to Game of Thrones [2] and only within the United States.
> The reason being its huge popular appeal and expected spikes of traffic to
> related articles during the airing of the next episode this Sunday . This
> is the first test of its kind so we are being reasonable in our
> expectations. It's hoped that this sort of specific messaging will allow us
> to engage with our readership a little better through our fundraising and
> in time provide alternatives to our standard messaging.
>
> The banner we are testing [3] has gone through several iterations and we
> are trying to strike that fine line between engaging with our readers by
> being content specific but at the same time avoiding being seen as
> advertising or overt endorsement. There were certainly some more
> extravagant ideas but we have gone with the more conservative option for
> now.
>
> If you have any ideas you would like to suggest about either our process or
> banner ideas feel free to contribute on our fundraising ideas page. [4]
>
> It is my plan going forward to provide more regular updates about our
> testing and the results we find from it. What form that takes and where I
> post those I'll decide in the coming weeks and will update you then.
>
> Hope you all have a great weekend.
>
> [1]
>
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> [2] http://pastebin.com/M8AjB1tk
> [3]
>
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> [4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
>
> --
> Seddon
>
> *Advancement Associate (Community Engagement)*
> *Wikimedia Foundation*
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
_______________________________________________
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Neil P. Quinn-2
Pine,

Joseph linked to the banner that Fundraising will be testing in his
footnote number 3. It doesn't use any non-WMF trademarks or even refer
directly to Game of Thrones at all.

Hope that helps.

*Neil P. Quinn*
+1 (202) 656 3457

On Sun, May 8, 2016 at 2:28 PM, Pine W <[hidden email]> wrote:

> Hi Seddon,
>
> I'm curious. Are the banners designed in a way such that it will be
> necessary for WMF to obtain trademark licenses from others, such as from
> the Game of Thrones trademark owners?
>
> Pine
> On May 6, 2016 09:34, "Joseph Seddon" <[hidden email]> wrote:
>
> > Greetings all,
> >
> > I wanted to give you a heads up about a small test WMF Online Fundraising
> > will be running over this weekend. Following a suggestion from
> > User:Wittylama we are for the first time going to be testing fundraiser
> > banners that are content specific. [1]
> >
> > From now until Monday 9th May we will be running an A/B test strictly on
> > articles relating to Game of Thrones [2] and only within the United
> States.
> > The reason being its huge popular appeal and expected spikes of traffic
> to
> > related articles during the airing of the next episode this Sunday . This
> > is the first test of its kind so we are being reasonable in our
> > expectations. It's hoped that this sort of specific messaging will allow
> us
> > to engage with our readership a little better through our fundraising and
> > in time provide alternatives to our standard messaging.
> >
> > The banner we are testing [3] has gone through several iterations and we
> > are trying to strike that fine line between engaging with our readers by
> > being content specific but at the same time avoiding being seen as
> > advertising or overt endorsement. There were certainly some more
> > extravagant ideas but we have gone with the more conservative option for
> > now.
> >
> > If you have any ideas you would like to suggest about either our process
> or
> > banner ideas feel free to contribute on our fundraising ideas page. [4]
> >
> > It is my plan going forward to provide more regular updates about our
> > testing and the results we find from it. What form that takes and where I
> > post those I'll decide in the coming weeks and will update you then.
> >
> > Hope you all have a great weekend.
> >
> > [1]
> >
> >
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> > [2] http://pastebin.com/M8AjB1tk
> > [3]
> >
> >
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> > [4]
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
> >
> > --
> > Seddon
> >
> > *Advancement Associate (Community Engagement)*
> > *Wikimedia Foundation*
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>
_______________________________________________
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New messages to: [hidden email]
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Pine W
Niel, I saw, but the fact that WMF is targeting specific articles about
proprietary-IP-heavy subjects with a plea for revenue that is closely
aligned to the proprietary IP makes me wonder if there is enough of a nexus
that a trademark license is required. WMF is trying to leverage proprietary
IP for its own revenue. That seems like it's worth some careful legal
thought. Perhaps it's ok, but I would like to hear that from a WMF attorney.

Thanks,

Pine
On May 8, 2016 14:59, "Neil P. Quinn" <[hidden email]> wrote:

> Pine,
>
> Joseph linked to the banner that Fundraising will be testing in his
> footnote number 3. It doesn't use any non-WMF trademarks or even refer
> directly to Game of Thrones at all.
>
> Hope that helps.
>
> *Neil P. Quinn*
> +1 (202) 656 3457
>
> On Sun, May 8, 2016 at 2:28 PM, Pine W <[hidden email]> wrote:
>
> > Hi Seddon,
> >
> > I'm curious. Are the banners designed in a way such that it will be
> > necessary for WMF to obtain trademark licenses from others, such as from
> > the Game of Thrones trademark owners?
> >
> > Pine
> > On May 6, 2016 09:34, "Joseph Seddon" <[hidden email]> wrote:
> >
> > > Greetings all,
> > >
> > > I wanted to give you a heads up about a small test WMF Online
> Fundraising
> > > will be running over this weekend. Following a suggestion from
> > > User:Wittylama we are for the first time going to be testing fundraiser
> > > banners that are content specific. [1]
> > >
> > > From now until Monday 9th May we will be running an A/B test strictly
> on
> > > articles relating to Game of Thrones [2] and only within the United
> > States.
> > > The reason being its huge popular appeal and expected spikes of traffic
> > to
> > > related articles during the airing of the next episode this Sunday .
> This
> > > is the first test of its kind so we are being reasonable in our
> > > expectations. It's hoped that this sort of specific messaging will
> allow
> > us
> > > to engage with our readership a little better through our fundraising
> and
> > > in time provide alternatives to our standard messaging.
> > >
> > > The banner we are testing [3] has gone through several iterations and
> we
> > > are trying to strike that fine line between engaging with our readers
> by
> > > being content specific but at the same time avoiding being seen as
> > > advertising or overt endorsement. There were certainly some more
> > > extravagant ideas but we have gone with the more conservative option
> for
> > > now.
> > >
> > > If you have any ideas you would like to suggest about either our
> process
> > or
> > > banner ideas feel free to contribute on our fundraising ideas page. [4]
> > >
> > > It is my plan going forward to provide more regular updates about our
> > > testing and the results we find from it. What form that takes and
> where I
> > > post those I'll decide in the coming weeks and will update you then.
> > >
> > > Hope you all have a great weekend.
> > >
> > > [1]
> > >
> > >
> >
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> > > [2] http://pastebin.com/M8AjB1tk
> > > [3]
> > >
> > >
> >
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> > > [4]
> > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
> > >
> > > --
> > > Seddon
> > >
> > > *Advancement Associate (Community Engagement)*
> > > *Wikimedia Foundation*
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > <mailto:[hidden email]?subject=unsubscribe>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> >
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
_______________________________________________
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New messages to: [hidden email]
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Anna Stillwell
A good idea, User:Wittylama. I'm happy to see this type of collaboration.
Thanks for the heads up, Seddon. Interested to see what we will discover.
Warmly,
/a

On Sun, May 8, 2016 at 3:21 PM, Pine W <[hidden email]> wrote:

> Niel, I saw, but the fact that WMF is targeting specific articles about
> proprietary-IP-heavy subjects with a plea for revenue that is closely
> aligned to the proprietary IP makes me wonder if there is enough of a nexus
> that a trademark license is required. WMF is trying to leverage proprietary
> IP for its own revenue. That seems like it's worth some careful legal
> thought. Perhaps it's ok, but I would like to hear that from a WMF
> attorney.
>
> Thanks,
>
> Pine
> On May 8, 2016 14:59, "Neil P. Quinn" <[hidden email]> wrote:
>
> > Pine,
> >
> > Joseph linked to the banner that Fundraising will be testing in his
> > footnote number 3. It doesn't use any non-WMF trademarks or even refer
> > directly to Game of Thrones at all.
> >
> > Hope that helps.
> >
> > *Neil P. Quinn*
> > +1 (202) 656 3457
> >
> > On Sun, May 8, 2016 at 2:28 PM, Pine W <[hidden email]> wrote:
> >
> > > Hi Seddon,
> > >
> > > I'm curious. Are the banners designed in a way such that it will be
> > > necessary for WMF to obtain trademark licenses from others, such as
> from
> > > the Game of Thrones trademark owners?
> > >
> > > Pine
> > > On May 6, 2016 09:34, "Joseph Seddon" <[hidden email]> wrote:
> > >
> > > > Greetings all,
> > > >
> > > > I wanted to give you a heads up about a small test WMF Online
> > Fundraising
> > > > will be running over this weekend. Following a suggestion from
> > > > User:Wittylama we are for the first time going to be testing
> fundraiser
> > > > banners that are content specific. [1]
> > > >
> > > > From now until Monday 9th May we will be running an A/B test strictly
> > on
> > > > articles relating to Game of Thrones [2] and only within the United
> > > States.
> > > > The reason being its huge popular appeal and expected spikes of
> traffic
> > > to
> > > > related articles during the airing of the next episode this Sunday .
> > This
> > > > is the first test of its kind so we are being reasonable in our
> > > > expectations. It's hoped that this sort of specific messaging will
> > allow
> > > us
> > > > to engage with our readership a little better through our fundraising
> > and
> > > > in time provide alternatives to our standard messaging.
> > > >
> > > > The banner we are testing [3] has gone through several iterations and
> > we
> > > > are trying to strike that fine line between engaging with our readers
> > by
> > > > being content specific but at the same time avoiding being seen as
> > > > advertising or overt endorsement. There were certainly some more
> > > > extravagant ideas but we have gone with the more conservative option
> > for
> > > > now.
> > > >
> > > > If you have any ideas you would like to suggest about either our
> > process
> > > or
> > > > banner ideas feel free to contribute on our fundraising ideas page.
> [4]
> > > >
> > > > It is my plan going forward to provide more regular updates about our
> > > > testing and the results we find from it. What form that takes and
> > where I
> > > > post those I'll decide in the coming weeks and will update you then.
> > > >
> > > > Hope you all have a great weekend.
> > > >
> > > > [1]
> > > >
> > > >
> > >
> >
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> > > > [2] http://pastebin.com/M8AjB1tk
> > > > [3]
> > > >
> > > >
> > >
> >
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> > > > [4]
> > > https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
> > > >
> > > > --
> > > > Seddon
> > > >
> > > > *Advancement Associate (Community Engagement)*
> > > > *Wikimedia Foundation*
> > > > _______________________________________________
> > > > Wikimedia-l mailing list, guidelines at:
> > > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> > > > New messages to: [hidden email]
> > > > Unsubscribe:
> https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > > <mailto:[hidden email]?subject=unsubscribe>
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > <mailto:[hidden email]?subject=unsubscribe>
> > >
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>



--
Anna Stillwell
Director of Culture and Collaboration
Wikimedia Foundation
415.806.1536
*www.wikimediafoundation.org <http://www.wikimediafoundation.org>*
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Michael Jahn-3
In reply to this post by Joseph Seddon-6
Great messaging, btw! I had a good laugh reading the banner headline.
Curious to hear about your experience.
Michael

2016-05-06 18:34 GMT+02:00 Joseph Seddon <[hidden email]>:

> Greetings all,
>
> I wanted to give you a heads up about a small test WMF Online Fundraising
> will be running over this weekend. Following a suggestion from
> User:Wittylama we are for the first time going to be testing fundraiser
> banners that are content specific. [1]
>
> From now until Monday 9th May we will be running an A/B test strictly on
> articles relating to Game of Thrones [2] and only within the United States.
> The reason being its huge popular appeal and expected spikes of traffic to
> related articles during the airing of the next episode this Sunday . This
> is the first test of its kind so we are being reasonable in our
> expectations. It's hoped that this sort of specific messaging will allow us
> to engage with our readership a little better through our fundraising and
> in time provide alternatives to our standard messaging.
>
> The banner we are testing [3] has gone through several iterations and we
> are trying to strike that fine line between engaging with our readers by
> being content specific but at the same time avoiding being seen as
> advertising or overt endorsement. There were certainly some more
> extravagant ideas but we have gone with the more conservative option for
> now.
>
> If you have any ideas you would like to suggest about either our process or
> banner ideas feel free to contribute on our fundraising ideas page. [4]
>
> It is my plan going forward to provide more regular updates about our
> testing and the results we find from it. What form that takes and where I
> post those I'll decide in the coming weeks and will update you then.
>
> Hope you all have a great weekend.
>
> [1]
>
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> [2] http://pastebin.com/M8AjB1tk
> [3]
>
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> [4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
>
> --
> Seddon
>
> *Advancement Associate (Community Engagement)*
> *Wikimedia Foundation*
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>




--
Leiter Kommunikation & Partnerschaften
Head of Communications & Partnerships

Wikimedia Deutschland e.V. | Tempelhofer Ufer 23-24 | 10963 Berlin
Tel. (030) 219 158 260

http://wikimedia.de <http://www.wikimedia.de>

Stellen Sie sich eine Welt vor, in der jeder Mensch freien Zugang zu der
Gesamtheit des Wissens der Menschheit hat. Helfen Sie uns dabei!

Wikimedia Deutschland - Gesellschaft zur Förderung Freien Wissens e.V.
Eingetragen im Vereinsregister des Amtsgerichts Berlin-Charlottenburg unter
der Nummer 23855 B. Als gemeinnützig anerkannt durch das Finanzamt für
Körperschaften I Berlin, Steuernummer 27/029/42207.
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Liam Wyatt
In reply to this post by Anna Stillwell
Thanks for the mention Seddon & Anna,
tl;dr version: This is a test to see if readers are more likely to donate
if the banner is more relevant to what they're reading. Thanks for testing
this community-suggested fundraising idea - sign of a new era regardless of
the results of the test!


As some may recall, in July last year a "fundraising ideas" page was
created by WMF fundraising to be able to give practical suggestions/ideas
for improvement:
https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas

I have been vocally about Fundraising's practices and adherence to the
'fundraising principles', so, when a request for specific suggestions was
made, it seemed only fair that I should try to submit productive ideas not
just critiques! :-) After all - whether we love them or hate them, the
fundraising banners are the single most important revenue-raising tool we
have and it is no secret that it is becoming increasingly difficult to
reach the donation targets [for a variety of reasons].

One of these suggestions on that page was "related content banners" and I'm
super-happy that WMF-Fundraising have taken the time to test the concept.
Not just because I hope the idea is successful, but also because it
indicates in a very practical way that they're trying to build a new era of
more collaborative practices. So, even if the test doesn't result in
anything useful, I'd like to say "thanks!" for giving a community-made
suggestion a go.

Wikimedia fundraising banners have always been about trying to optimise for
the most efficient design/text to be used across a whole language edition.
We have targeted by country, and by language, and that's it. Most of the
other kinds of personal-targeting that online advertising does is not
available to us because of our principles and policies (privacy,
cookies...). However, what we have never tried to do before is to target
the banners based on the vast array of areas-of-interest that people come
to read about. If someone is reading an article a sport, a chemical
element, a tv-show, a historic battle, etc. then we can assume they
are *interested
*in that topic. Furthermore, we have systems like Categories and thematic
'wikiprojects' to group these topics (as well as, in this test case, simple
manual selection) so we should leverage that!

The hypothesis that this banner-test is investigating is:
Are Wikipedia readers are more likely to click on the donation banner (and
actually donate) if the message that is displayed is more relevant to the
article-topic where it appeared?

As some people have asked already, this does have some potential
trademark-infringement questions when it is associated to an article about
a commercial product (which is why the legal department was indeed
definitely consulted for this test case). But, the targeting doesn't need
to be for that kind of thing. It could equally be, for example:
- a profile of a prolific Wikipedia feature article writer of articles
about Plants displayed above articles in category:botany.
- A winning picture from WikiLovesEarth or WikiLovesMonuments), used in
articles about places located in that country.
- A personal message by a nobel-prize winning chemist, appearing above
articles in category:chemistry.
- an 'easter egg' banner (somewhat like this Game of Thrones test) where
the text is a reference to that specific subject. I can imagine we could do
that with articles about Hitchhikers Guide to the Galaxy?)
- A/B test the effectiveness of 'normal' banners based on the kind of
article they appear on e.g. maybe text-centric banners are more effective
on science-related articles, and image-centric banners are more effective
on biographies? Who knows...
[There would need to be many practical things worked out: avoiding
situations equivalent of when the 'Jimmy banner' appeared above the article
on Scopophobia (fear of being stared at)!]

An obvious downside to this concept is that the more targeted the banners
become, the fewer people who see them. Therefore the cost benefit of making
them becomes worse. Put another way - it's more financially useful to
improve the 'global' banner by 1% than it is to improve a very-targeted
banner by 30%. However, If the main hypothesis proves true, it could be an
excellent way for the global community to suggest culturally-appropriate
and interesting/clever banner suggestions, and also a way to re-ignite the
general public's interest in actually *reading *the banners. Imagine,
instead of making the banners more desperate/aggressive each year (which
makes the audience increasingly immune to them - known as 'banner
fatigue'), we made them *interesting to read*!

Sincerely,
-Liam / Wittylama

wittylama.com
Peace, love & metadata
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Joseph Seddon-6
In reply to this post by Pine W
Hey Pine.

So in this instance we sought advice from both Legal and Communications
about some of the ideas that we were proposing and from their feedback we
took the banner in the more conservative direction to give us clear ground
between us and any potential intellectual property issues however remote.
We tried to keep the references more generic so that it related to very
broad themes that are not series specific. If we can find success in doing
as we have done with this banner then I think that would be a more ideal
situation for both fundraising and the movement.

I think we should be cautious about taking any road whereby trademark
licenses being a common thing for fundraising.  Firstly, the time and
effort we would need to put in for that would quite prohibitive. Secondly I
think it starts us wading into a very murky area whereby it may seem like
we are actively promoting commercial interests etc. Any move on this would
need great care.

Seddon


On Sun, May 8, 2016 at 10:28 PM, Pine W <[hidden email]> wrote:

> Hi Seddon,
>
> I'm curious. Are the banners designed in a way such that it will be
> necessary for WMF to obtain trademark licenses from others, such as from
> the Game of Thrones trademark owners?
>
> Pine
> On May 6, 2016 09:34, "Joseph Seddon" <[hidden email]> wrote:
>
> > Greetings all,
> >
> > I wanted to give you a heads up about a small test WMF Online Fundraising
> > will be running over this weekend. Following a suggestion from
> > User:Wittylama we are for the first time going to be testing fundraiser
> > banners that are content specific. [1]
> >
> > From now until Monday 9th May we will be running an A/B test strictly on
> > articles relating to Game of Thrones [2] and only within the United
> States.
> > The reason being its huge popular appeal and expected spikes of traffic
> to
> > related articles during the airing of the next episode this Sunday . This
> > is the first test of its kind so we are being reasonable in our
> > expectations. It's hoped that this sort of specific messaging will allow
> us
> > to engage with our readership a little better through our fundraising and
> > in time provide alternatives to our standard messaging.
> >
> > The banner we are testing [3] has gone through several iterations and we
> > are trying to strike that fine line between engaging with our readers by
> > being content specific but at the same time avoiding being seen as
> > advertising or overt endorsement. There were certainly some more
> > extravagant ideas but we have gone with the more conservative option for
> > now.
> >
> > If you have any ideas you would like to suggest about either our process
> or
> > banner ideas feel free to contribute on our fundraising ideas page. [4]
> >
> > It is my plan going forward to provide more regular updates about our
> > testing and the results we find from it. What form that takes and where I
> > post those I'll decide in the coming weeks and will update you then.
> >
> > Hope you all have a great weekend.
> >
> > [1]
> >
> >
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> > [2] http://pastebin.com/M8AjB1tk
> > [3]
> >
> >
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> > [4]
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
> >
> > --
> > Seddon
> >
> > *Advancement Associate (Community Engagement)*
> > *Wikimedia Foundation*
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
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--
Seddon

*Advancement Associate (Community Engagement)*
*Wikimedia Foundation*
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Pine W
Good, thanks Seddon and Wittylama.

Pine
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Béria Lima
My 2 cents :D

1. I can't see the banner (not using the link posted or going by
CentralNotice) Could someone who can see it take a print please? :D
2. Since is related to GoT, shouldn't the pages for the books, series and
author (of the books) be included?

Best regards,

_____
*​Béria L​. de Rodríguez*

*Imagine um mundo onde é dada a qualquer pessoa a possibilidade de ter
livre acesso ao somatório de todo o conhecimento humano. Ajude-nos a
construir esse sonho.*

2016-05-09 13:47 GMT-03:00 Pine W <[hidden email]>:

> Good, thanks Seddon and Wittylama.
>
> Pine
> _______________________________________________
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>
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Michael Peel

> On 9 May 2016, at 18:36, Béria Lima <[hidden email]> wrote:
>
> My 2 cents :D
>
> 1. I can't see the banner (not using the link posted or going by
> CentralNotice) Could someone who can see it take a print please? :D

Here's a screenshot as it appears on my computer:
http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf

The part of it that sounds odd to me is that it still includes the statement "If everyone reading this right now gave $3, our fundraiser would be done within an hour." - is that still true for more narrowly-focused/seen banners, and for year-round fundraising? Plus, the expensive cup of coffee's still mentioned. ;-)

Thanks,
Mike


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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Ilario Valdelli
In Switzerland is not expensive...
Il 09 Mag 2016 20:33, "Michael Peel" <[hidden email]> ha scritto:

>
> > On 9 May 2016, at 18:36, Béria Lima <[hidden email]> wrote:
> >
> > My 2 cents :D
> >
> > 1. I can't see the banner (not using the link posted or going by
> > CentralNotice) Could someone who can see it take a print please? :D
>
> Here's a screenshot as it appears on my computer:
> http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf
>
> The part of it that sounds odd to me is that it still includes the
> statement "If everyone reading this right now gave $3, our fundraiser would
> be done within an hour." - is that still true for more
> narrowly-focused/seen banners, and for year-round fundraising? Plus, the
> expensive cup of coffee's still mentioned. ;-)
>
> Thanks,
> Mike
>
>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Béria Lima
In Brazil 3 dollars is the price of a Starbucks coffee. But Starbuck is the
most expensive coffee we have (except of course for the gourmet coffee, but
who drinks that? :D )

Other than that, I kinda of like that banner :D

_____
*​Béria L​. de Rodríguez*

*Imagine um mundo onde é dada a qualquer pessoa a possibilidade de ter
livre acesso ao somatório de todo o conhecimento humano. Ajude-nos a
construir esse sonho.*

2016-05-09 15:40 GMT-03:00 Ilario Valdelli <[hidden email]>:

> In Switzerland is not expensive...
> Il 09 Mag 2016 20:33, "Michael Peel" <[hidden email]> ha scritto:
>
> >
> > > On 9 May 2016, at 18:36, Béria Lima <[hidden email]> wrote:
> > >
> > > My 2 cents :D
> > >
> > > 1. I can't see the banner (not using the link posted or going by
> > > CentralNotice) Could someone who can see it take a print please? :D
> >
> > Here's a screenshot as it appears on my computer:
> > http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf
> >
> > The part of it that sounds odd to me is that it still includes the
> > statement "If everyone reading this right now gave $3, our fundraiser
> would
> > be done within an hour." - is that still true for more
> > narrowly-focused/seen banners, and for year-round fundraising? Plus, the
> > expensive cup of coffee's still mentioned. ;-)
> >
> > Thanks,
> > Mike
> >
> >
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Peter Southwood
In reply to this post by Michael Peel
Comments:
1) Too much black background - looks ominous and unfriendly
2) Like you said - that not particularly representative cup of coffee
3) Does it really take most people only 1 minute to make a payment? For me it usually takes several. Is this a local US thing?
Cheers,
Peter

-----Original Message-----
From: Wikimedia-l [mailto:[hidden email]] On Behalf Of Michael Peel
Sent: Monday, 09 May 2016 8:33 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many


> On 9 May 2016, at 18:36, Béria Lima <[hidden email]> wrote:
>
> My 2 cents :D
>
> 1. I can't see the banner (not using the link posted or going by
> CentralNotice) Could someone who can see it take a print please? :D

Here's a screenshot as it appears on my computer:
http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf

The part of it that sounds odd to me is that it still includes the statement "If everyone reading this right now gave $3, our fundraiser would be done within an hour." - is that still true for more narrowly-focused/seen banners, and for year-round fundraising? Plus, the expensive cup of coffee's still mentioned. ;-)

Thanks,
Mike


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-----
No virus found in this message.
Checked by AVG - www.avg.com
Version: 2016.0.7596 / Virus Database: 4565/12196 - Release Date: 05/09/16


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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Nikola Kalchev
Peter,

3) yes, it takes most people only 1 minute to make a payment by credit card
or paypal.

Best regards,
User:Lord Bumbury / Nikola
Wikimedians of Bulgaria

On Tue, May 10, 2016 at 11:31 AM, Peter Southwood <
[hidden email]> wrote:

> Comments:
> 1) Too much black background - looks ominous and unfriendly
> 2) Like you said - that not particularly representative cup of coffee
> 3) Does it really take most people only 1 minute to make a payment? For me
> it usually takes several. Is this a local US thing?
> Cheers,
> Peter
>
> -----Original Message-----
> From: Wikimedia-l [mailto:[hidden email]] On
> Behalf Of Michael Peel
> Sent: Monday, 09 May 2016 8:33 PM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) -
> Hopefully the first of Many
>
>
> > On 9 May 2016, at 18:36, Béria Lima <[hidden email]> wrote:
> >
> > My 2 cents :D
> >
> > 1. I can't see the banner (not using the link posted or going by
> > CentralNotice) Could someone who can see it take a print please? :D
>
> Here's a screenshot as it appears on my computer:
> http://www.mikepeel.net/temp/wmf_fundraiser_got.pdf
>
> The part of it that sounds odd to me is that it still includes the
> statement "If everyone reading this right now gave $3, our fundraiser would
> be done within an hour." - is that still true for more
> narrowly-focused/seen banners, and for year-round fundraising? Plus, the
> expensive cup of coffee's still mentioned. ;-)
>
> Thanks,
> Mike
>
>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>
> -----
> No virus found in this message.
> Checked by AVG - www.avg.com
> Version: 2016.0.7596 / Virus Database: 4565/12196 - Release Date: 05/09/16
>
>
> _______________________________________________
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>
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Ilario Valdelli
In reply to this post by Joseph Seddon-6
Hi Joseph,
I think that the banner could be useful to test some problems I see when
there is a switch of context.

I live near the border Italy-Switzerland and I see several discrepancies
when I connect in Italy and in Switzerland.

Basically I continue to see banners of Switzerland when I connect in Italy
and viceversa.

Probably there is something connected with the cookies or with a
persistence of personal data of browsing.

In my opinion this experiment can be a good test to check if this problem
is persistent switching the content.

In addition my question is about the implementation of this kind of banner
because the centralnotice can be set per country, per project and per
language. Do this banner add also the possibility to set it by content?

Kind regards


On Fri, May 6, 2016 at 6:34 PM, Joseph Seddon <[hidden email]> wrote:

> Greetings all,
>
> I wanted to give you a heads up about a small test WMF Online Fundraising
> will be running over this weekend. Following a suggestion from
> User:Wittylama we are for the first time going to be testing fundraiser
> banners that are content specific. [1]
>
> From now until Monday 9th May we will be running an A/B test strictly on
> articles relating to Game of Thrones [2] and only within the United States.
> The reason being its huge popular appeal and expected spikes of traffic to
> related articles during the airing of the next episode this Sunday . This
> is the first test of its kind so we are being reasonable in our
> expectations. It's hoped that this sort of specific messaging will allow us
> to engage with our readership a little better through our fundraising and
> in time provide alternatives to our standard messaging.
>
> The banner we are testing [3] has gone through several iterations and we
> are trying to strike that fine line between engaging with our readers by
> being content specific but at the same time avoiding being seen as
> advertising or overt endorsement. There were certainly some more
> extravagant ideas but we have gone with the more conservative option for
> now.
>
> If you have any ideas you would like to suggest about either our process or
> banner ideas feel free to contribute on our fundraising ideas page. [4]
>
> It is my plan going forward to provide more regular updates about our
> testing and the results we find from it. What form that takes and where I
> post those I'll decide in the coming weeks and will update you then.
>
> Hope you all have a great weekend.
>
> [1]
>
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> [2] http://pastebin.com/M8AjB1tk
> [3]
>
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> [4] https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
>
> --
> Seddon
>
> *Advancement Associate (Community Engagement)*
> *Wikimedia Foundation*
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>




--
Ilario Valdelli
Wikimedia CH
Verein zur Förderung Freien Wissens
Association pour l’avancement des connaissances libre
Associazione per il sostegno alla conoscenza libera
Switzerland - 8008 Zürich
Wikipedia: Ilario <https://meta.wikimedia.org/wiki/User:Ilario>
Skype: valdelli
Tel: +41764821371
http://www.wikimedia.ch
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Re: [Wikimedia-l] Fundraising Testing Update (Friday 6th May) - Hopefully the first of Many

Joseph Seddon-6
Ilario,

I will look into this with fundraising tech and get back to you.

Seddon


On Tue, May 10, 2016 at 11:01 AM, Ilario Valdelli <[hidden email]>
wrote:

> Hi Joseph,
> I think that the banner could be useful to test some problems I see when
> there is a switch of context.
>
> I live near the border Italy-Switzerland and I see several discrepancies
> when I connect in Italy and in Switzerland.
>
> Basically I continue to see banners of Switzerland when I connect in Italy
> and viceversa.
>
> Probably there is something connected with the cookies or with a
> persistence of personal data of browsing.
>
> In my opinion this experiment can be a good test to check if this problem
> is persistent switching the content.
>
> In addition my question is about the implementation of this kind of banner
> because the centralnotice can be set per country, per project and per
> language. Do this banner add also the possibility to set it by content?
>
> Kind regards
>
>
> On Fri, May 6, 2016 at 6:34 PM, Joseph Seddon <[hidden email]>
> wrote:
>
> > Greetings all,
> >
> > I wanted to give you a heads up about a small test WMF Online Fundraising
> > will be running over this weekend. Following a suggestion from
> > User:Wittylama we are for the first time going to be testing fundraiser
> > banners that are content specific. [1]
> >
> > From now until Monday 9th May we will be running an A/B test strictly on
> > articles relating to Game of Thrones [2] and only within the United
> States.
> > The reason being its huge popular appeal and expected spikes of traffic
> to
> > related articles during the airing of the next episode this Sunday . This
> > is the first test of its kind so we are being reasonable in our
> > expectations. It's hoped that this sort of specific messaging will allow
> us
> > to engage with our readership a little better through our fundraising and
> > in time provide alternatives to our standard messaging.
> >
> > The banner we are testing [3] has gone through several iterations and we
> > are trying to strike that fine line between engaging with our readers by
> > being content specific but at the same time avoiding being seen as
> > advertising or overt endorsement. There were certainly some more
> > extravagant ideas but we have gone with the more conservative option for
> > now.
> >
> > If you have any ideas you would like to suggest about either our process
> or
> > banner ideas feel free to contribute on our fundraising ideas page. [4]
> >
> > It is my plan going forward to provide more regular updates about our
> > testing and the results we find from it. What form that takes and where I
> > post those I'll decide in the coming weeks and will update you then.
> >
> > Hope you all have a great weekend.
> >
> > [1]
> >
> >
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas#Related_content_banners
> > [2] http://pastebin.com/M8AjB1tk
> > [3]
> >
> >
> https://en.wikipedia.org/wiki/Game_of_Thrones?force=1&country=US&banner=B1516_0506_enUS_dsk_p1_lg_got_got
> > [4]
> https://meta.wikimedia.org/wiki/Fundraising/2015-16_Fundraising_ideas
> >
> > --
> > Seddon
> >
> > *Advancement Associate (Community Engagement)*
> > *Wikimedia Foundation*
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
>
>
>
>
> --
> Ilario Valdelli
> Wikimedia CH
> Verein zur Förderung Freien Wissens
> Association pour l’avancement des connaissances libre
> Associazione per il sostegno alla conoscenza libera
> Switzerland - 8008 Zürich
> Wikipedia: Ilario <https://meta.wikimedia.org/wiki/User:Ilario>
> Skype: valdelli
> Tel: +41764821371
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Seddon

*Advancement Associate (Community Engagement)*
*Wikimedia Foundation*
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