[Wikimedia-l] Reviewing our brand system for our 2030 goals

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[Wikimedia-l] Reviewing our brand system for our 2030 goals

Zachary McCune
:: Apologies for cross-posting to multiple mailing lists. We want to ensure
we spread the word about this opportunity to as many people as possible. ::

Hi all,

We are writing today to invite you to be a part of a community review on
Wikimedia brand research and strategy.

Recently, the Wikimedia Foundation set out to better understand how the
world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to get
a sense of the general visibility of our different projects, and evaluate
public support of our mission to spread free knowledge.

We launched a global brand study to research these questions, as part of
our planning toward our 2030 strategic goals.[2] The study was commissioned
by the Board, carried out by the brand consultancy Wolff Olins, and
directed by the Foundation’s Communications team.[3][4] It collected
perspectives from the internet users of seven countries (India, China,
Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
values.

The study revealed some interesting trends:

- Awareness of Wikipedia is above 80% in Western Europe and North America.

- Awareness of Wikipedia averages above 40% in emerging markets,[5] and is
fast growing.

- There is awareness of other projects, but was significantly lower. For
example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata at
20%, and Wikivoyage at 8%.

- There was significant confusion around the name Wikimedia. Respondents
reported they had either not heard of it, or extrapolated its relationship
to Wikipedia.

- In spite of lack of awareness about Wikimedia, respondents showed a high
level of support for our mission.

Following from these research insights, the Wolff Olins team also made a
strategic suggestion to refine the Wikimedia brand system.[6] The
suggestions include:

- Use Wikipedia as the central movement brand rather than Wikimedia.

- Provide clearer connections to the Movement projects from Wikipedia to
drive increased awareness, usage and contributions to smaller projects.

- Retain Wikimedia project names, with the exception of Wikimedia Commons
which is recommended to be shortened to Wikicommons to be consistent with
other projects.

- Explore new naming conventions for the Foundation and affiliate groups
that use Wikipedia rather than Wikimedia.

- Consider expository taglines and other naming conventions to reassert the
connections between projects (e.g. “______ - A Wikipedia project”).

This is not a new idea.[7][8]

By definition, Wikimedia brands are shared among the communities who give
them meaning. So in considering this change, the Wikimedia Foundation is
collecting feedback from across our communities. Our goal is to speak with
more than 80% of affiliates and as many individual contributors as possible
before May 2019, when we will offer the Board of Trustees a summary of
community response.

We invite you to look at a project summary [9], the brand research [10],
and the brand strategy suggestion [11] Wolff Olins prepared working with us.

For feedback, please add comments on the Community Review talk page [12] or
email [hidden email] with direct feedback. You can also use
either of these channels to request to join a group meeting.

We know this is big topic and we’re excited to hear from you!


- Zack McCune and the Wikimedia Foundation Communications department


[1]
https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/

[2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20

[3] https://www.wolffolins.com/

[4] https://meta.wikimedia.org/wiki/Communications

[5]
https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities

[6]
https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/

[7] https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html

[8]
https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56

[9]
https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary

[10]
https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf

[11]
https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf

[12]
https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review



--

Zack McCune (he/him)

Senior Global Brand Manager

Wikimedia Foundation <https://wikimediafoundation.org/>
_______________________________________________
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Benjamin Ikuta



Is it perhaps a common misconception that Wikipedia is Wikimedia, or visa versa?




On Feb 25, 2019, at 7:13 PM, Zack McCune <[hidden email]> wrote:

> :: Apologies for cross-posting to multiple mailing lists. We want to ensure
> we spread the word about this opportunity to as many people as possible. ::
>
> Hi all,
>
> We are writing today to invite you to be a part of a community review on
> Wikimedia brand research and strategy.
>
> Recently, the Wikimedia Foundation set out to better understand how the
> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to get
> a sense of the general visibility of our different projects, and evaluate
> public support of our mission to spread free knowledge.
>
> We launched a global brand study to research these questions, as part of
> our planning toward our 2030 strategic goals.[2] The study was commissioned
> by the Board, carried out by the brand consultancy Wolff Olins, and
> directed by the Foundation’s Communications team.[3][4] It collected
> perspectives from the internet users of seven countries (India, China,
> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> values.
>
> The study revealed some interesting trends:
>
> - Awareness of Wikipedia is above 80% in Western Europe and North America.
>
> - Awareness of Wikipedia averages above 40% in emerging markets,[5] and is
> fast growing.
>
> - There is awareness of other projects, but was significantly lower. For
> example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata at
> 20%, and Wikivoyage at 8%.
>
> - There was significant confusion around the name Wikimedia. Respondents
> reported they had either not heard of it, or extrapolated its relationship
> to Wikipedia.
>
> - In spite of lack of awareness about Wikimedia, respondents showed a high
> level of support for our mission.
>
> Following from these research insights, the Wolff Olins team also made a
> strategic suggestion to refine the Wikimedia brand system.[6] The
> suggestions include:
>
> - Use Wikipedia as the central movement brand rather than Wikimedia.
>
> - Provide clearer connections to the Movement projects from Wikipedia to
> drive increased awareness, usage and contributions to smaller projects.
>
> - Retain Wikimedia project names, with the exception of Wikimedia Commons
> which is recommended to be shortened to Wikicommons to be consistent with
> other projects.
>
> - Explore new naming conventions for the Foundation and affiliate groups
> that use Wikipedia rather than Wikimedia.
>
> - Consider expository taglines and other naming conventions to reassert the
> connections between projects (e.g. “______ - A Wikipedia project”).
>
> This is not a new idea.[7][8]
>
> By definition, Wikimedia brands are shared among the communities who give
> them meaning. So in considering this change, the Wikimedia Foundation is
> collecting feedback from across our communities. Our goal is to speak with
> more than 80% of affiliates and as many individual contributors as possible
> before May 2019, when we will offer the Board of Trustees a summary of
> community response.
>
> We invite you to look at a project summary [9], the brand research [10],
> and the brand strategy suggestion [11] Wolff Olins prepared working with us.
>
> For feedback, please add comments on the Community Review talk page [12] or
> email [hidden email] with direct feedback. You can also use
> either of these channels to request to join a group meeting.
>
> We know this is big topic and we’re excited to hear from you!
>
>
> - Zack McCune and the Wikimedia Foundation Communications department
>
>
> [1]
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
>
> [2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
>
> [3] https://www.wolffolins.com/
>
> [4] https://meta.wikimedia.org/wiki/Communications
>
> [5]
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
>
> [6]
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
>
> [7] https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
>
> [8]
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
>
> [9]
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
>
> [10]
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
>
> [11]
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
>
> [12]
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
>
>
>
> --
>
> Zack McCune (he/him)
>
> Senior Global Brand Manager
>
> Wikimedia Foundation <https://wikimediafoundation.org/>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>

_______________________________________________
Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
New messages to: [hidden email]
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Strainu
Pe marți, 26 februarie 2019, Benjamin Ikuta <[hidden email]> a
scris:

>
>
>
> Is it perhaps a common misconception that Wikipedia is Wikimedia, or visa
> versa?


My personal experience, which seems to be confirmed by this study, is that
people simply have no idea what Wikimedia is. :)

Selling the changes to outsiders will be easy, we'll see how it goes with
insiders.

Strainu

>
>
>
>
> On Feb 25, 2019, at 7:13 PM, Zack McCune <[hidden email]> wrote:
>
> > :: Apologies for cross-posting to multiple mailing lists. We want to
> ensure
> > we spread the word about this opportunity to as many people as possible.
> ::
> >
> > Hi all,
> >
> > We are writing today to invite you to be a part of a community review on
> > Wikimedia brand research and strategy.
> >
> > Recently, the Wikimedia Foundation set out to better understand how the
> > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
> get
> > a sense of the general visibility of our different projects, and evaluate
> > public support of our mission to spread free knowledge.
> >
> > We launched a global brand study to research these questions, as part of
> > our planning toward our 2030 strategic goals.[2] The study was
> commissioned
> > by the Board, carried out by the brand consultancy Wolff Olins, and
> > directed by the Foundation’s Communications team.[3][4] It collected
> > perspectives from the internet users of seven countries (India, China,
> > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> > values.
> >
> > The study revealed some interesting trends:
> >
> > - Awareness of Wikipedia is above 80% in Western Europe and North
> America.
> >
> > - Awareness of Wikipedia averages above 40% in emerging markets,[5] and
> is
> > fast growing.
> >
> > - There is awareness of other projects, but was significantly lower. For
> > example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata
> at
> > 20%, and Wikivoyage at 8%.
> >
> > - There was significant confusion around the name Wikimedia. Respondents
> > reported they had either not heard of it, or extrapolated its
> relationship
> > to Wikipedia.
> >
> > - In spite of lack of awareness about Wikimedia, respondents showed a
> high
> > level of support for our mission.
> >
> > Following from these research insights, the Wolff Olins team also made a
> > strategic suggestion to refine the Wikimedia brand system.[6] The
> > suggestions include:
> >
> > - Use Wikipedia as the central movement brand rather than Wikimedia.
> >
> > - Provide clearer connections to the Movement projects from Wikipedia to
> > drive increased awareness, usage and contributions to smaller projects.
> >
> > - Retain Wikimedia project names, with the exception of Wikimedia Commons
> > which is recommended to be shortened to Wikicommons to be consistent with
> > other projects.
> >
> > - Explore new naming conventions for the Foundation and affiliate groups
> > that use Wikipedia rather than Wikimedia.
> >
> > - Consider expository taglines and other naming conventions to reassert
> the
> > connections between projects (e.g. “______ - A Wikipedia project”).
> >
> > This is not a new idea.[7][8]
> >
> > By definition, Wikimedia brands are shared among the communities who give
> > them meaning. So in considering this change, the Wikimedia Foundation is
> > collecting feedback from across our communities. Our goal is to speak
> with
> > more than 80% of affiliates and as many individual contributors as
> possible
> > before May 2019, when we will offer the Board of Trustees a summary of
> > community response.
> >
> > We invite you to look at a project summary [9], the brand research [10],
> > and the brand strategy suggestion [11] Wolff Olins prepared working with
> us.
> >
> > For feedback, please add comments on the Community Review talk page [12]
> or
> > email [hidden email] with direct feedback. You can also use
> > either of these channels to request to join a group meeting.
> >
> > We know this is big topic and we’re excited to hear from you!
> >
> >
> > - Zack McCune and the Wikimedia Foundation Communications department
> >
> >
> > [1]
> > https://wikimediafoundation.org/2019/02/07/how-does-the-
> world-see-wikimedia-brands/
> >
> > [2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> >
> > [3] https://www.wolffolins.com/
> >
> > [4] https://meta.wikimedia.org/wiki/Communications
> >
> > [5]
> > https://meta.wikimedia.org/wiki/Community_Engagement/
> Defining_Emerging_Communities
> >
> > [6]
> > https://wikimediafoundation.org/2019/02/26/leading-with-
> wikipedia-a-brand-proposal-for-2030/
> >
> > [7] https://lists.wikimedia.org/pipermail/foundation-l/2007-
> May/029991.html
> >
> > [8]
> > <a href="https://commons.wikimedia.org/w/index.php?title=File%">https://commons.wikimedia.org/w/index.php?title=File%
> 3AStrengthening_and_unifying_the_visual_identity_of_
> Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> >
> > [9]
> > https://meta.wikimedia.org/wiki/Communications/Wikimedia_
> brands/2030_research_and_planning/project_summary
> >
> > [10]
> > https://commons.wikimedia.org/wiki/File:Global_Wikipedia_
> and_Wikimedia_Brand_Research_Report.pdf
> >
> > [11]
> > https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_
> strategy_proposal_for_2030.pdf
> >
> > [12]
> > https://meta.wikimedia.org/wiki/Talk:Communications/
> Wikimedia_brands/2030_research_and_planning/community_review
> >
> >
> >
> > --
> >
> > Zack McCune (he/him)
> >
> > Senior Global Brand Manager
> >
> > Wikimedia Foundation <https://wikimediafoundation.org/>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/
> wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/
> wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
_______________________________________________
Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
New messages to: [hidden email]
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Elena Lappen
In reply to this post by Zachary McCune
Hi all,

Thanks to those of you who have participated in the branding project
community consultation so far. We’ve received a lot of helpful feedback via
email, on-wiki, and in small meetings with affiliate group members and
individual contributors.

I posted this invitation to the project talk page last week [1], but wanted
to send a reminder here that we will be hosting a video conference session
to give people a chance to see the presentation, ask questions and provide
feedback.

When? This Thursday, April 11th from 16:00-17:00 UTC.

Where? https://bluejeans.com/540134391/browser, or call in using your
closest local number [2] and enter meeting ID 540 134 391#.

If you’d like to see the presentation but cannot attend, that is no
problem—we will be posting a recording to Commons and putting the link on
the talk page afterwards.


Thanks,

Elena

[1]
https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation


[2] https://www.bluejeans.com/premium-numbers


--
Elena Lappen
Community Relations Specialist
Wikimedia Foundation




On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]> wrote:

> :: Apologies for cross-posting to multiple mailing lists. We want to ensure
> we spread the word about this opportunity to as many people as possible. ::
>
> Hi all,
>
> We are writing today to invite you to be a part of a community review on
> Wikimedia brand research and strategy.
>
> Recently, the Wikimedia Foundation set out to better understand how the
> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to get
> a sense of the general visibility of our different projects, and evaluate
> public support of our mission to spread free knowledge.
>
> We launched a global brand study to research these questions, as part of
> our planning toward our 2030 strategic goals.[2] The study was commissioned
> by the Board, carried out by the brand consultancy Wolff Olins, and
> directed by the Foundation’s Communications team.[3][4] It collected
> perspectives from the internet users of seven countries (India, China,
> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> values.
>
> The study revealed some interesting trends:
>
> - Awareness of Wikipedia is above 80% in Western Europe and North America.
>
> - Awareness of Wikipedia averages above 40% in emerging markets,[5] and is
> fast growing.
>
> - There is awareness of other projects, but was significantly lower. For
> example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata at
> 20%, and Wikivoyage at 8%.
>
> - There was significant confusion around the name Wikimedia. Respondents
> reported they had either not heard of it, or extrapolated its relationship
> to Wikipedia.
>
> - In spite of lack of awareness about Wikimedia, respondents showed a high
> level of support for our mission.
>
> Following from these research insights, the Wolff Olins team also made a
> strategic suggestion to refine the Wikimedia brand system.[6] The
> suggestions include:
>
> - Use Wikipedia as the central movement brand rather than Wikimedia.
>
> - Provide clearer connections to the Movement projects from Wikipedia to
> drive increased awareness, usage and contributions to smaller projects.
>
> - Retain Wikimedia project names, with the exception of Wikimedia Commons
> which is recommended to be shortened to Wikicommons to be consistent with
> other projects.
>
> - Explore new naming conventions for the Foundation and affiliate groups
> that use Wikipedia rather than Wikimedia.
>
> - Consider expository taglines and other naming conventions to reassert the
> connections between projects (e.g. “______ - A Wikipedia project”).
>
> This is not a new idea.[7][8]
>
> By definition, Wikimedia brands are shared among the communities who give
> them meaning. So in considering this change, the Wikimedia Foundation is
> collecting feedback from across our communities. Our goal is to speak with
> more than 80% of affiliates and as many individual contributors as possible
> before May 2019, when we will offer the Board of Trustees a summary of
> community response.
>
> We invite you to look at a project summary [9], the brand research [10],
> and the brand strategy suggestion [11] Wolff Olins prepared working with
> us.
>
> For feedback, please add comments on the Community Review talk page [12] or
> email [hidden email] with direct feedback. You can also use
> either of these channels to request to join a group meeting.
>
> We know this is big topic and we’re excited to hear from you!
>
>
> - Zack McCune and the Wikimedia Foundation Communications department
>
>
> [1]
>
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
>
> [2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
>
> [3] https://www.wolffolins.com/
>
> [4] https://meta.wikimedia.org/wiki/Communications
>
> [5]
>
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
>
> [6]
>
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
>
> [7]
> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
>
> [8]
>
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
>
> [9]
>
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
>
> [10]
>
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
>
> [11]
>
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
>
> [12]
>
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
>
>
>
> --
>
> Zack McCune (he/him)
>
> Senior Global Brand Manager
>
> Wikimedia Foundation <https://wikimediafoundation.org/>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
_______________________________________________
Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
New messages to: [hidden email]
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

James Salsman-2
Hi Elena,

If by "branding project" you mean replacing references to Wikimedia
with Wikipedia, that is fine with me.

Best regards,
Jim

On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]> wrote:

>
> Hi all,
>
> Thanks to those of you who have participated in the branding project
> community consultation so far. We’ve received a lot of helpful feedback via
> email, on-wiki, and in small meetings with affiliate group members and
> individual contributors.
>
> I posted this invitation to the project talk page last week [1], but wanted
> to send a reminder here that we will be hosting a video conference session
> to give people a chance to see the presentation, ask questions and provide
> feedback.
>
> When? This Thursday, April 11th from 16:00-17:00 UTC.
>
> Where? https://bluejeans.com/540134391/browser, or call in using your
> closest local number [2] and enter meeting ID 540 134 391#.
>
> If you’d like to see the presentation but cannot attend, that is no
> problem—we will be posting a recording to Commons and putting the link on
> the talk page afterwards.
>
>
> Thanks,
>
> Elena
>
> [1]
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
>
>
> [2] https://www.bluejeans.com/premium-numbers
>
>
> --
> Elena Lappen
> Community Relations Specialist
> Wikimedia Foundation
>
>
>
>
> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]> wrote:
>
> > :: Apologies for cross-posting to multiple mailing lists. We want to ensure
> > we spread the word about this opportunity to as many people as possible. ::
> >
> > Hi all,
> >
> > We are writing today to invite you to be a part of a community review on
> > Wikimedia brand research and strategy.
> >
> > Recently, the Wikimedia Foundation set out to better understand how the
> > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to get
> > a sense of the general visibility of our different projects, and evaluate
> > public support of our mission to spread free knowledge.
> >
> > We launched a global brand study to research these questions, as part of
> > our planning toward our 2030 strategic goals.[2] The study was commissioned
> > by the Board, carried out by the brand consultancy Wolff Olins, and
> > directed by the Foundation’s Communications team.[3][4] It collected
> > perspectives from the internet users of seven countries (India, China,
> > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> > values.
> >
> > The study revealed some interesting trends:
> >
> > - Awareness of Wikipedia is above 80% in Western Europe and North America.
> >
> > - Awareness of Wikipedia averages above 40% in emerging markets,[5] and is
> > fast growing.
> >
> > - There is awareness of other projects, but was significantly lower. For
> > example, awareness of Wikisource was at 30%, Wiktionary at 25%, Wikidata at
> > 20%, and Wikivoyage at 8%.
> >
> > - There was significant confusion around the name Wikimedia. Respondents
> > reported they had either not heard of it, or extrapolated its relationship
> > to Wikipedia.
> >
> > - In spite of lack of awareness about Wikimedia, respondents showed a high
> > level of support for our mission.
> >
> > Following from these research insights, the Wolff Olins team also made a
> > strategic suggestion to refine the Wikimedia brand system.[6] The
> > suggestions include:
> >
> > - Use Wikipedia as the central movement brand rather than Wikimedia.
> >
> > - Provide clearer connections to the Movement projects from Wikipedia to
> > drive increased awareness, usage and contributions to smaller projects.
> >
> > - Retain Wikimedia project names, with the exception of Wikimedia Commons
> > which is recommended to be shortened to Wikicommons to be consistent with
> > other projects.
> >
> > - Explore new naming conventions for the Foundation and affiliate groups
> > that use Wikipedia rather than Wikimedia.
> >
> > - Consider expository taglines and other naming conventions to reassert the
> > connections between projects (e.g. “______ - A Wikipedia project”).
> >
> > This is not a new idea.[7][8]
> >
> > By definition, Wikimedia brands are shared among the communities who give
> > them meaning. So in considering this change, the Wikimedia Foundation is
> > collecting feedback from across our communities. Our goal is to speak with
> > more than 80% of affiliates and as many individual contributors as possible
> > before May 2019, when we will offer the Board of Trustees a summary of
> > community response.
> >
> > We invite you to look at a project summary [9], the brand research [10],
> > and the brand strategy suggestion [11] Wolff Olins prepared working with
> > us.
> >
> > For feedback, please add comments on the Community Review talk page [12] or
> > email [hidden email] with direct feedback. You can also use
> > either of these channels to request to join a group meeting.
> >
> > We know this is big topic and we’re excited to hear from you!
> >
> >
> > - Zack McCune and the Wikimedia Foundation Communications department
> >
> >
> > [1]
> >
> > https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> >
> > [2] https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> >
> > [3] https://www.wolffolins.com/
> >
> > [4] https://meta.wikimedia.org/wiki/Communications
> >
> > [5]
> >
> > https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> >
> > [6]
> >
> > https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> >
> > [7]
> > https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> >
> > [8]
> >
> > https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> >
> > [9]
> >
> > https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> >
> > [10]
> >
> > https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> >
> > [11]
> >
> > https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> >
> > [12]
> >
> > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> >
> >
> >
> > --
> >
> > Zack McCune (he/him)
> >
> > Senior Global Brand Manager
> >
> > Wikimedia Foundation <https://wikimediafoundation.org/>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>

_______________________________________________
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Gerard Meijssen-3
Hoi,
The problem is that Wikipedia has an article bound interest. Our aim is to
share in the sum of all knowledge and it is about subjects. In addition to
this the approach and `the lessons learned` in effect are used as a
template on how `other` Wikipedias are to function. This bias hinder, even
prevent other possible approaches.

Using Wikipedia to define what Wikimedia does, enforces existing bias and
hinders our mission.
Thanks,
     GerardM

On Tue, 9 Apr 2019 at 11:25, James Salsman <[hidden email]> wrote:

> Hi Elena,
>
> If by "branding project" you mean replacing references to Wikimedia
> with Wikipedia, that is fine with me.
>
> Best regards,
> Jim
>
> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]> wrote:
> >
> > Hi all,
> >
> > Thanks to those of you who have participated in the branding project
> > community consultation so far. We’ve received a lot of helpful feedback
> via
> > email, on-wiki, and in small meetings with affiliate group members and
> > individual contributors.
> >
> > I posted this invitation to the project talk page last week [1], but
> wanted
> > to send a reminder here that we will be hosting a video conference
> session
> > to give people a chance to see the presentation, ask questions and
> provide
> > feedback.
> >
> > When? This Thursday, April 11th from 16:00-17:00 UTC.
> >
> > Where? https://bluejeans.com/540134391/browser, or call in using your
> > closest local number [2] and enter meeting ID 540 134 391#.
> >
> > If you’d like to see the presentation but cannot attend, that is no
> > problem—we will be posting a recording to Commons and putting the link on
> > the talk page afterwards.
> >
> >
> > Thanks,
> >
> > Elena
> >
> > [1]
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> >
> >
> > [2] https://www.bluejeans.com/premium-numbers
> >
> >
> > --
> > Elena Lappen
> > Community Relations Specialist
> > Wikimedia Foundation
> >
> >
> >
> >
> > On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]>
> wrote:
> >
> > > :: Apologies for cross-posting to multiple mailing lists. We want to
> ensure
> > > we spread the word about this opportunity to as many people as
> possible. ::
> > >
> > > Hi all,
> > >
> > > We are writing today to invite you to be a part of a community review
> on
> > > Wikimedia brand research and strategy.
> > >
> > > Recently, the Wikimedia Foundation set out to better understand how the
> > > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
> get
> > > a sense of the general visibility of our different projects, and
> evaluate
> > > public support of our mission to spread free knowledge.
> > >
> > > We launched a global brand study to research these questions, as part
> of
> > > our planning toward our 2030 strategic goals.[2] The study was
> commissioned
> > > by the Board, carried out by the brand consultancy Wolff Olins, and
> > > directed by the Foundation’s Communications team.[3][4] It collected
> > > perspectives from the internet users of seven countries (India, China,
> > > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> > > values.
> > >
> > > The study revealed some interesting trends:
> > >
> > > - Awareness of Wikipedia is above 80% in Western Europe and North
> America.
> > >
> > > - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> and is
> > > fast growing.
> > >
> > > - There is awareness of other projects, but was significantly lower.
> For
> > > example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> Wikidata at
> > > 20%, and Wikivoyage at 8%.
> > >
> > > - There was significant confusion around the name Wikimedia.
> Respondents
> > > reported they had either not heard of it, or extrapolated its
> relationship
> > > to Wikipedia.
> > >
> > > - In spite of lack of awareness about Wikimedia, respondents showed a
> high
> > > level of support for our mission.
> > >
> > > Following from these research insights, the Wolff Olins team also made
> a
> > > strategic suggestion to refine the Wikimedia brand system.[6] The
> > > suggestions include:
> > >
> > > - Use Wikipedia as the central movement brand rather than Wikimedia.
> > >
> > > - Provide clearer connections to the Movement projects from Wikipedia
> to
> > > drive increased awareness, usage and contributions to smaller projects.
> > >
> > > - Retain Wikimedia project names, with the exception of Wikimedia
> Commons
> > > which is recommended to be shortened to Wikicommons to be consistent
> with
> > > other projects.
> > >
> > > - Explore new naming conventions for the Foundation and affiliate
> groups
> > > that use Wikipedia rather than Wikimedia.
> > >
> > > - Consider expository taglines and other naming conventions to
> reassert the
> > > connections between projects (e.g. “______ - A Wikipedia project”).
> > >
> > > This is not a new idea.[7][8]
> > >
> > > By definition, Wikimedia brands are shared among the communities who
> give
> > > them meaning. So in considering this change, the Wikimedia Foundation
> is
> > > collecting feedback from across our communities. Our goal is to speak
> with
> > > more than 80% of affiliates and as many individual contributors as
> possible
> > > before May 2019, when we will offer the Board of Trustees a summary of
> > > community response.
> > >
> > > We invite you to look at a project summary [9], the brand research
> [10],
> > > and the brand strategy suggestion [11] Wolff Olins prepared working
> with
> > > us.
> > >
> > > For feedback, please add comments on the Community Review talk page
> [12] or
> > > email [hidden email] with direct feedback. You can also
> use
> > > either of these channels to request to join a group meeting.
> > >
> > > We know this is big topic and we’re excited to hear from you!
> > >
> > >
> > > - Zack McCune and the Wikimedia Foundation Communications department
> > >
> > >
> > > [1]
> > >
> > >
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> > >
> > > [2]
> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> > >
> > > [3] https://www.wolffolins.com/
> > >
> > > [4] https://meta.wikimedia.org/wiki/Communications
> > >
> > > [5]
> > >
> > >
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> > >
> > > [6]
> > >
> > >
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> > >
> > > [7]
> > >
> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> > >
> > > [8]
> > >
> > >
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> > >
> > > [9]
> > >
> > >
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> > >
> > > [10]
> > >
> > >
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> > >
> > > [11]
> > >
> > >
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> > >
> > > [12]
> > >
> > >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> > >
> > >
> > >
> > > --
> > >
> > > Zack McCune (he/him)
> > >
> > > Senior Global Brand Manager
> > >
> > > Wikimedia Foundation <https://wikimediafoundation.org/>
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > <mailto:[hidden email]?subject=unsubscribe>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
_______________________________________________
Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
New messages to: [hidden email]
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Galder Gonzalez Larrañaga
The idea of rebranding Wikimedia to Wikipedia will create FAR more problems than it solves, specially in places where identifying ourselves with Wikipedia could create real life problems to affiliates. Let's think on making our product better, because is not a brand problem, is an obsolescence problem what we have.
________________________________
From: Wikimedia-l <[hidden email]> on behalf of Gerard Meijssen <[hidden email]>
Sent: Tuesday, April 9, 2019 12:36 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Hoi,
The problem is that Wikipedia has an article bound interest. Our aim is to
share in the sum of all knowledge and it is about subjects. In addition to
this the approach and `the lessons learned` in effect are used as a
template on how `other` Wikipedias are to function. This bias hinder, even
prevent other possible approaches.

Using Wikipedia to define what Wikimedia does, enforces existing bias and
hinders our mission.
Thanks,
     GerardM

On Tue, 9 Apr 2019 at 11:25, James Salsman <[hidden email]> wrote:

> Hi Elena,
>
> If by "branding project" you mean replacing references to Wikimedia
> with Wikipedia, that is fine with me.
>
> Best regards,
> Jim
>
> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]> wrote:
> >
> > Hi all,
> >
> > Thanks to those of you who have participated in the branding project
> > community consultation so far. We’ve received a lot of helpful feedback
> via
> > email, on-wiki, and in small meetings with affiliate group members and
> > individual contributors.
> >
> > I posted this invitation to the project talk page last week [1], but
> wanted
> > to send a reminder here that we will be hosting a video conference
> session
> > to give people a chance to see the presentation, ask questions and
> provide
> > feedback.
> >
> > When? This Thursday, April 11th from 16:00-17:00 UTC.
> >
> > Where? https://bluejeans.com/540134391/browser, or call in using your
> > closest local number [2] and enter meeting ID 540 134 391#.
> >
> > If you’d like to see the presentation but cannot attend, that is no
> > problem—we will be posting a recording to Commons and putting the link on
> > the talk page afterwards.
> >
> >
> > Thanks,
> >
> > Elena
> >
> > [1]
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> >
> >
> > [2] https://www.bluejeans.com/premium-numbers
> >
> >
> > --
> > Elena Lappen
> > Community Relations Specialist
> > Wikimedia Foundation
> >
> >
> >
> >
> > On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]>
> wrote:
> >
> > > :: Apologies for cross-posting to multiple mailing lists. We want to
> ensure
> > > we spread the word about this opportunity to as many people as
> possible. ::
> > >
> > > Hi all,
> > >
> > > We are writing today to invite you to be a part of a community review
> on
> > > Wikimedia brand research and strategy.
> > >
> > > Recently, the Wikimedia Foundation set out to better understand how the
> > > world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
> get
> > > a sense of the general visibility of our different projects, and
> evaluate
> > > public support of our mission to spread free knowledge.
> > >
> > > We launched a global brand study to research these questions, as part
> of
> > > our planning toward our 2030 strategic goals.[2] The study was
> commissioned
> > > by the Board, carried out by the brand consultancy Wolff Olins, and
> > > directed by the Foundation’s Communications team.[3][4] It collected
> > > perspectives from the internet users of seven countries (India, China,
> > > Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> > > values.
> > >
> > > The study revealed some interesting trends:
> > >
> > > - Awareness of Wikipedia is above 80% in Western Europe and North
> America.
> > >
> > > - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> and is
> > > fast growing.
> > >
> > > - There is awareness of other projects, but was significantly lower.
> For
> > > example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> Wikidata at
> > > 20%, and Wikivoyage at 8%.
> > >
> > > - There was significant confusion around the name Wikimedia.
> Respondents
> > > reported they had either not heard of it, or extrapolated its
> relationship
> > > to Wikipedia.
> > >
> > > - In spite of lack of awareness about Wikimedia, respondents showed a
> high
> > > level of support for our mission.
> > >
> > > Following from these research insights, the Wolff Olins team also made
> a
> > > strategic suggestion to refine the Wikimedia brand system.[6] The
> > > suggestions include:
> > >
> > > - Use Wikipedia as the central movement brand rather than Wikimedia.
> > >
> > > - Provide clearer connections to the Movement projects from Wikipedia
> to
> > > drive increased awareness, usage and contributions to smaller projects.
> > >
> > > - Retain Wikimedia project names, with the exception of Wikimedia
> Commons
> > > which is recommended to be shortened to Wikicommons to be consistent
> with
> > > other projects.
> > >
> > > - Explore new naming conventions for the Foundation and affiliate
> groups
> > > that use Wikipedia rather than Wikimedia.
> > >
> > > - Consider expository taglines and other naming conventions to
> reassert the
> > > connections between projects (e.g. “______ - A Wikipedia project”).
> > >
> > > This is not a new idea.[7][8]
> > >
> > > By definition, Wikimedia brands are shared among the communities who
> give
> > > them meaning. So in considering this change, the Wikimedia Foundation
> is
> > > collecting feedback from across our communities. Our goal is to speak
> with
> > > more than 80% of affiliates and as many individual contributors as
> possible
> > > before May 2019, when we will offer the Board of Trustees a summary of
> > > community response.
> > >
> > > We invite you to look at a project summary [9], the brand research
> [10],
> > > and the brand strategy suggestion [11] Wolff Olins prepared working
> with
> > > us.
> > >
> > > For feedback, please add comments on the Community Review talk page
> [12] or
> > > email [hidden email] with direct feedback. You can also
> use
> > > either of these channels to request to join a group meeting.
> > >
> > > We know this is big topic and we’re excited to hear from you!
> > >
> > >
> > > - Zack McCune and the Wikimedia Foundation Communications department
> > >
> > >
> > > [1]
> > >
> > >
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> > >
> > > [2]
> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> > >
> > > [3] https://www.wolffolins.com/
> > >
> > > [4] https://meta.wikimedia.org/wiki/Communications
> > >
> > > [5]
> > >
> > >
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> > >
> > > [6]
> > >
> > >
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> > >
> > > [7]
> > >
> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> > >
> > > [8]
> > >
> > >
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> > >
> > > [9]
> > >
> > >
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> > >
> > > [10]
> > >
> > >
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> > >
> > > [11]
> > >
> > >
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> > >
> > > [12]
> > >
> > >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> > >
> > >
> > >
> > > --
> > >
> > > Zack McCune (he/him)
> > >
> > > Senior Global Brand Manager
> > >
> > > Wikimedia Foundation <https://wikimediafoundation.org/>
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > <mailto:[hidden email]?subject=unsubscribe>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
_______________________________________________
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Benjamin Ikuta


What real life problems would there be?



On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <[hidden email]> wrote:

> The idea of rebranding Wikimedia to Wikipedia will create FAR more problems than it solves, specially in places where identifying ourselves with Wikipedia could create real life problems to affiliates. Let's think on making our product better, because is not a brand problem, is an obsolescence problem what we have.
> ________________________________
> From: Wikimedia-l <[hidden email]> on behalf of Gerard Meijssen <[hidden email]>
> Sent: Tuesday, April 9, 2019 12:36 PM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
>
> Hoi,
> The problem is that Wikipedia has an article bound interest. Our aim is to
> share in the sum of all knowledge and it is about subjects. In addition to
> this the approach and `the lessons learned` in effect are used as a
> template on how `other` Wikipedias are to function. This bias hinder, even
> prevent other possible approaches.
>
> Using Wikipedia to define what Wikimedia does, enforces existing bias and
> hinders our mission.
> Thanks,
>     GerardM
>
> On Tue, 9 Apr 2019 at 11:25, James Salsman <[hidden email]> wrote:
>
>> Hi Elena,
>>
>> If by "branding project" you mean replacing references to Wikimedia
>> with Wikipedia, that is fine with me.
>>
>> Best regards,
>> Jim
>>
>> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]> wrote:
>>>
>>> Hi all,
>>>
>>> Thanks to those of you who have participated in the branding project
>>> community consultation so far. We’ve received a lot of helpful feedback
>> via
>>> email, on-wiki, and in small meetings with affiliate group members and
>>> individual contributors.
>>>
>>> I posted this invitation to the project talk page last week [1], but
>> wanted
>>> to send a reminder here that we will be hosting a video conference
>> session
>>> to give people a chance to see the presentation, ask questions and
>> provide
>>> feedback.
>>>
>>> When? This Thursday, April 11th from 16:00-17:00 UTC.
>>>
>>> Where? https://bluejeans.com/540134391/browser, or call in using your
>>> closest local number [2] and enter meeting ID 540 134 391#.
>>>
>>> If you’d like to see the presentation but cannot attend, that is no
>>> problem—we will be posting a recording to Commons and putting the link on
>>> the talk page afterwards.
>>>
>>>
>>> Thanks,
>>>
>>> Elena
>>>
>>> [1]
>>>
>> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
>>>
>>>
>>> [2] https://www.bluejeans.com/premium-numbers
>>>
>>>
>>> --
>>> Elena Lappen
>>> Community Relations Specialist
>>> Wikimedia Foundation
>>>
>>>
>>>
>>>
>>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]>
>> wrote:
>>>
>>>> :: Apologies for cross-posting to multiple mailing lists. We want to
>> ensure
>>>> we spread the word about this opportunity to as many people as
>> possible. ::
>>>>
>>>> Hi all,
>>>>
>>>> We are writing today to invite you to be a part of a community review
>> on
>>>> Wikimedia brand research and strategy.
>>>>
>>>> Recently, the Wikimedia Foundation set out to better understand how the
>>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
>> get
>>>> a sense of the general visibility of our different projects, and
>> evaluate
>>>> public support of our mission to spread free knowledge.
>>>>
>>>> We launched a global brand study to research these questions, as part
>> of
>>>> our planning toward our 2030 strategic goals.[2] The study was
>> commissioned
>>>> by the Board, carried out by the brand consultancy Wolff Olins, and
>>>> directed by the Foundation’s Communications team.[3][4] It collected
>>>> perspectives from the internet users of seven countries (India, China,
>>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
>>>> values.
>>>>
>>>> The study revealed some interesting trends:
>>>>
>>>> - Awareness of Wikipedia is above 80% in Western Europe and North
>> America.
>>>>
>>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
>> and is
>>>> fast growing.
>>>>
>>>> - There is awareness of other projects, but was significantly lower.
>> For
>>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
>> Wikidata at
>>>> 20%, and Wikivoyage at 8%.
>>>>
>>>> - There was significant confusion around the name Wikimedia.
>> Respondents
>>>> reported they had either not heard of it, or extrapolated its
>> relationship
>>>> to Wikipedia.
>>>>
>>>> - In spite of lack of awareness about Wikimedia, respondents showed a
>> high
>>>> level of support for our mission.
>>>>
>>>> Following from these research insights, the Wolff Olins team also made
>> a
>>>> strategic suggestion to refine the Wikimedia brand system.[6] The
>>>> suggestions include:
>>>>
>>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
>>>>
>>>> - Provide clearer connections to the Movement projects from Wikipedia
>> to
>>>> drive increased awareness, usage and contributions to smaller projects.
>>>>
>>>> - Retain Wikimedia project names, with the exception of Wikimedia
>> Commons
>>>> which is recommended to be shortened to Wikicommons to be consistent
>> with
>>>> other projects.
>>>>
>>>> - Explore new naming conventions for the Foundation and affiliate
>> groups
>>>> that use Wikipedia rather than Wikimedia.
>>>>
>>>> - Consider expository taglines and other naming conventions to
>> reassert the
>>>> connections between projects (e.g. “______ - A Wikipedia project”).
>>>>
>>>> This is not a new idea.[7][8]
>>>>
>>>> By definition, Wikimedia brands are shared among the communities who
>> give
>>>> them meaning. So in considering this change, the Wikimedia Foundation
>> is
>>>> collecting feedback from across our communities. Our goal is to speak
>> with
>>>> more than 80% of affiliates and as many individual contributors as
>> possible
>>>> before May 2019, when we will offer the Board of Trustees a summary of
>>>> community response.
>>>>
>>>> We invite you to look at a project summary [9], the brand research
>> [10],
>>>> and the brand strategy suggestion [11] Wolff Olins prepared working
>> with
>>>> us.
>>>>
>>>> For feedback, please add comments on the Community Review talk page
>> [12] or
>>>> email [hidden email] with direct feedback. You can also
>> use
>>>> either of these channels to request to join a group meeting.
>>>>
>>>> We know this is big topic and we’re excited to hear from you!
>>>>
>>>>
>>>> - Zack McCune and the Wikimedia Foundation Communications department
>>>>
>>>>
>>>> [1]
>>>>
>>>>
>> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
>>>>
>>>> [2]
>> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
>>>>
>>>> [3] https://www.wolffolins.com/
>>>>
>>>> [4] https://meta.wikimedia.org/wiki/Communications
>>>>
>>>> [5]
>>>>
>>>>
>> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
>>>>
>>>> [6]
>>>>
>>>>
>> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
>>>>
>>>> [7]
>>>>
>> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
>>>>
>>>> [8]
>>>>
>>>>
>> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
>>>>
>>>> [9]
>>>>
>>>>
>> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
>>>>
>>>> [10]
>>>>
>>>>
>> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
>>>>
>>>> [11]
>>>>
>>>>
>> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
>>>>
>>>> [12]
>>>>
>>>>
>> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
>>>>
>>>>
>>>>
>>>> --
>>>>
>>>> Zack McCune (he/him)
>>>>
>>>> Senior Global Brand Manager
>>>>
>>>> Wikimedia Foundation <https://wikimediafoundation.org/>
>>>> _______________________________________________
>>>> Wikimedia-l mailing list, guidelines at:
>>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>>>> https://meta.wikimedia.org/wiki/Wikimedia-l
>>>> New messages to: [hidden email]
>>>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>>>> <mailto:[hidden email]?subject=unsubscribe>
>>> _______________________________________________
>>> Wikimedia-l mailing list, guidelines at:
>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> https://meta.wikimedia.org/wiki/Wikimedia-l
>>> New messages to: [hidden email]
>>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>> <mailto:[hidden email]?subject=unsubscribe>
>>
>> _______________________________________________
>> Wikimedia-l mailing list, guidelines at:
>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> https://meta.wikimedia.org/wiki/Wikimedia-l
>> New messages to: [hidden email]
>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>> <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
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> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>

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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Gerard Meijssen-3
Hoi,
Wikipedia is one brand. In some of our "markets" Wikibooks is of greater
relevance. We destroy important brands that are important in the
alphabetisation of real people.

When you think that all there is is Wikipedia. Fine but you are wrong.
Commons will gain relevance because of this !@#$$% legislation that makes
copyright even more problematic. Commons is the biggest public domain only
repository of illustrations. Given that with the Wikidatafication it
becomes easier to open up the Commons content, we have yet another brand
that is not Wikipedia.

Wikipedia is about articles and not about subjects. Wikidata is about
subjects, Commons is about subjects and all Wikipedias together are about
subjects. In the current understanding of most people Wikipedia is a single
entity never mind the language. It is this approach, this bias that will
hurt us badly, it already does.

So yes, real life problems.
Thanks,
      GerardM

On Tue, 9 Apr 2019 at 16:21, Benjamin Ikuta <[hidden email]> wrote:

>
>
> What real life problems would there be?
>
>
>
> On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <
> [hidden email]> wrote:
>
> > The idea of rebranding Wikimedia to Wikipedia will create FAR more
> problems than it solves, specially in places where identifying ourselves
> with Wikipedia could create real life problems to affiliates. Let's think
> on making our product better, because is not a brand problem, is an
> obsolescence problem what we have.
> > ________________________________
> > From: Wikimedia-l <[hidden email]> on behalf
> of Gerard Meijssen <[hidden email]>
> > Sent: Tuesday, April 9, 2019 12:36 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
> >
> > Hoi,
> > The problem is that Wikipedia has an article bound interest. Our aim is
> to
> > share in the sum of all knowledge and it is about subjects. In addition
> to
> > this the approach and `the lessons learned` in effect are used as a
> > template on how `other` Wikipedias are to function. This bias hinder,
> even
> > prevent other possible approaches.
> >
> > Using Wikipedia to define what Wikimedia does, enforces existing bias and
> > hinders our mission.
> > Thanks,
> >     GerardM
> >
> > On Tue, 9 Apr 2019 at 11:25, James Salsman <[hidden email]> wrote:
> >
> >> Hi Elena,
> >>
> >> If by "branding project" you mean replacing references to Wikimedia
> >> with Wikipedia, that is fine with me.
> >>
> >> Best regards,
> >> Jim
> >>
> >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]>
> wrote:
> >>>
> >>> Hi all,
> >>>
> >>> Thanks to those of you who have participated in the branding project
> >>> community consultation so far. We’ve received a lot of helpful feedback
> >> via
> >>> email, on-wiki, and in small meetings with affiliate group members and
> >>> individual contributors.
> >>>
> >>> I posted this invitation to the project talk page last week [1], but
> >> wanted
> >>> to send a reminder here that we will be hosting a video conference
> >> session
> >>> to give people a chance to see the presentation, ask questions and
> >> provide
> >>> feedback.
> >>>
> >>> When? This Thursday, April 11th from 16:00-17:00 UTC.
> >>>
> >>> Where? https://bluejeans.com/540134391/browser, or call in using your
> >>> closest local number [2] and enter meeting ID 540 134 391#.
> >>>
> >>> If you’d like to see the presentation but cannot attend, that is no
> >>> problem—we will be posting a recording to Commons and putting the link
> on
> >>> the talk page afterwards.
> >>>
> >>>
> >>> Thanks,
> >>>
> >>> Elena
> >>>
> >>> [1]
> >>>
> >>
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> >>>
> >>>
> >>> [2] https://www.bluejeans.com/premium-numbers
> >>>
> >>>
> >>> --
> >>> Elena Lappen
> >>> Community Relations Specialist
> >>> Wikimedia Foundation
> >>>
> >>>
> >>>
> >>>
> >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]>
> >> wrote:
> >>>
> >>>> :: Apologies for cross-posting to multiple mailing lists. We want to
> >> ensure
> >>>> we spread the word about this opportunity to as many people as
> >> possible. ::
> >>>>
> >>>> Hi all,
> >>>>
> >>>> We are writing today to invite you to be a part of a community review
> >> on
> >>>> Wikimedia brand research and strategy.
> >>>>
> >>>> Recently, the Wikimedia Foundation set out to better understand how
> the
> >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
> >> get
> >>>> a sense of the general visibility of our different projects, and
> >> evaluate
> >>>> public support of our mission to spread free knowledge.
> >>>>
> >>>> We launched a global brand study to research these questions, as part
> >> of
> >>>> our planning toward our 2030 strategic goals.[2] The study was
> >> commissioned
> >>>> by the Board, carried out by the brand consultancy Wolff Olins, and
> >>>> directed by the Foundation’s Communications team.[3][4] It collected
> >>>> perspectives from the internet users of seven countries (India, China,
> >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> >>>> values.
> >>>>
> >>>> The study revealed some interesting trends:
> >>>>
> >>>> - Awareness of Wikipedia is above 80% in Western Europe and North
> >> America.
> >>>>
> >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> >> and is
> >>>> fast growing.
> >>>>
> >>>> - There is awareness of other projects, but was significantly lower.
> >> For
> >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> >> Wikidata at
> >>>> 20%, and Wikivoyage at 8%.
> >>>>
> >>>> - There was significant confusion around the name Wikimedia.
> >> Respondents
> >>>> reported they had either not heard of it, or extrapolated its
> >> relationship
> >>>> to Wikipedia.
> >>>>
> >>>> - In spite of lack of awareness about Wikimedia, respondents showed a
> >> high
> >>>> level of support for our mission.
> >>>>
> >>>> Following from these research insights, the Wolff Olins team also made
> >> a
> >>>> strategic suggestion to refine the Wikimedia brand system.[6] The
> >>>> suggestions include:
> >>>>
> >>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
> >>>>
> >>>> - Provide clearer connections to the Movement projects from Wikipedia
> >> to
> >>>> drive increased awareness, usage and contributions to smaller
> projects.
> >>>>
> >>>> - Retain Wikimedia project names, with the exception of Wikimedia
> >> Commons
> >>>> which is recommended to be shortened to Wikicommons to be consistent
> >> with
> >>>> other projects.
> >>>>
> >>>> - Explore new naming conventions for the Foundation and affiliate
> >> groups
> >>>> that use Wikipedia rather than Wikimedia.
> >>>>
> >>>> - Consider expository taglines and other naming conventions to
> >> reassert the
> >>>> connections between projects (e.g. “______ - A Wikipedia project”).
> >>>>
> >>>> This is not a new idea.[7][8]
> >>>>
> >>>> By definition, Wikimedia brands are shared among the communities who
> >> give
> >>>> them meaning. So in considering this change, the Wikimedia Foundation
> >> is
> >>>> collecting feedback from across our communities. Our goal is to speak
> >> with
> >>>> more than 80% of affiliates and as many individual contributors as
> >> possible
> >>>> before May 2019, when we will offer the Board of Trustees a summary of
> >>>> community response.
> >>>>
> >>>> We invite you to look at a project summary [9], the brand research
> >> [10],
> >>>> and the brand strategy suggestion [11] Wolff Olins prepared working
> >> with
> >>>> us.
> >>>>
> >>>> For feedback, please add comments on the Community Review talk page
> >> [12] or
> >>>> email [hidden email] with direct feedback. You can also
> >> use
> >>>> either of these channels to request to join a group meeting.
> >>>>
> >>>> We know this is big topic and we’re excited to hear from you!
> >>>>
> >>>>
> >>>> - Zack McCune and the Wikimedia Foundation Communications department
> >>>>
> >>>>
> >>>> [1]
> >>>>
> >>>>
> >>
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> >>>>
> >>>> [2]
> >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> >>>>
> >>>> [3] https://www.wolffolins.com/
> >>>>
> >>>> [4] https://meta.wikimedia.org/wiki/Communications
> >>>>
> >>>> [5]
> >>>>
> >>>>
> >>
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> >>>>
> >>>> [6]
> >>>>
> >>>>
> >>
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> >>>>
> >>>> [7]
> >>>>
> >> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> >>>>
> >>>> [8]
> >>>>
> >>>>
> >>
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> >>>>
> >>>> [9]
> >>>>
> >>>>
> >>
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> >>>>
> >>>> [10]
> >>>>
> >>>>
> >>
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> >>>>
> >>>> [11]
> >>>>
> >>>>
> >>
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> >>>>
> >>>> [12]
> >>>>
> >>>>
> >>
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> >>>>
> >>>>
> >>>>
> >>>> --
> >>>>
> >>>> Zack McCune (he/him)
> >>>>
> >>>> Senior Global Brand Manager
> >>>>
> >>>> Wikimedia Foundation <https://wikimediafoundation.org/>
> >>>> _______________________________________________
> >>>> Wikimedia-l mailing list, guidelines at:
> >>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> >>>> https://meta.wikimedia.org/wiki/Wikimedia-l
> >>>> New messages to: [hidden email]
> >>>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> ,
> >>>> <mailto:[hidden email]?subject=unsubscribe>
> >>> _______________________________________________
> >>> Wikimedia-l mailing list, guidelines at:
> >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> >> https://meta.wikimedia.org/wiki/Wikimedia-l
> >>> New messages to: [hidden email]
> >>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> >> <mailto:[hidden email]?subject=unsubscribe>
> >>
> >> _______________________________________________
> >> Wikimedia-l mailing list, guidelines at:
> >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> >> https://meta.wikimedia.org/wiki/Wikimedia-l
> >> New messages to: [hidden email]
> >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> >> <mailto:[hidden email]?subject=unsubscribe>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
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> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Galder Gonzalez Larrañaga
In reply to this post by Benjamin Ikuta
Think of Wikipedia Russia convincing Russian government that they are not really Wikipedia Russia.
________________________________
From: Wikimedia-l <[hidden email]> on behalf of Benjamin Ikuta <[hidden email]>
Sent: Tuesday, April 9, 2019 4:21 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals



What real life problems would there be?



On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <[hidden email]> wrote:

> The idea of rebranding Wikimedia to Wikipedia will create FAR more problems than it solves, specially in places where identifying ourselves with Wikipedia could create real life problems to affiliates. Let's think on making our product better, because is not a brand problem, is an obsolescence problem what we have.
> ________________________________
> From: Wikimedia-l <[hidden email]> on behalf of Gerard Meijssen <[hidden email]>
> Sent: Tuesday, April 9, 2019 12:36 PM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
>
> Hoi,
> The problem is that Wikipedia has an article bound interest. Our aim is to
> share in the sum of all knowledge and it is about subjects. In addition to
> this the approach and `the lessons learned` in effect are used as a
> template on how `other` Wikipedias are to function. This bias hinder, even
> prevent other possible approaches.
>
> Using Wikipedia to define what Wikimedia does, enforces existing bias and
> hinders our mission.
> Thanks,
>     GerardM
>
> On Tue, 9 Apr 2019 at 11:25, James Salsman <[hidden email]> wrote:
>
>> Hi Elena,
>>
>> If by "branding project" you mean replacing references to Wikimedia
>> with Wikipedia, that is fine with me.
>>
>> Best regards,
>> Jim
>>
>> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]> wrote:
>>>
>>> Hi all,
>>>
>>> Thanks to those of you who have participated in the branding project
>>> community consultation so far. We’ve received a lot of helpful feedback
>> via
>>> email, on-wiki, and in small meetings with affiliate group members and
>>> individual contributors.
>>>
>>> I posted this invitation to the project talk page last week [1], but
>> wanted
>>> to send a reminder here that we will be hosting a video conference
>> session
>>> to give people a chance to see the presentation, ask questions and
>> provide
>>> feedback.
>>>
>>> When? This Thursday, April 11th from 16:00-17:00 UTC.
>>>
>>> Where? https://bluejeans.com/540134391/browser, or call in using your
>>> closest local number [2] and enter meeting ID 540 134 391#.
>>>
>>> If you’d like to see the presentation but cannot attend, that is no
>>> problem—we will be posting a recording to Commons and putting the link on
>>> the talk page afterwards.
>>>
>>>
>>> Thanks,
>>>
>>> Elena
>>>
>>> [1]
>>>
>> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
>>>
>>>
>>> [2] https://www.bluejeans.com/premium-numbers
>>>
>>>
>>> --
>>> Elena Lappen
>>> Community Relations Specialist
>>> Wikimedia Foundation
>>>
>>>
>>>
>>>
>>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]>
>> wrote:
>>>
>>>> :: Apologies for cross-posting to multiple mailing lists. We want to
>> ensure
>>>> we spread the word about this opportunity to as many people as
>> possible. ::
>>>>
>>>> Hi all,
>>>>
>>>> We are writing today to invite you to be a part of a community review
>> on
>>>> Wikimedia brand research and strategy.
>>>>
>>>> Recently, the Wikimedia Foundation set out to better understand how the
>>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
>> get
>>>> a sense of the general visibility of our different projects, and
>> evaluate
>>>> public support of our mission to spread free knowledge.
>>>>
>>>> We launched a global brand study to research these questions, as part
>> of
>>>> our planning toward our 2030 strategic goals.[2] The study was
>> commissioned
>>>> by the Board, carried out by the brand consultancy Wolff Olins, and
>>>> directed by the Foundation’s Communications team.[3][4] It collected
>>>> perspectives from the internet users of seven countries (India, China,
>>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
>>>> values.
>>>>
>>>> The study revealed some interesting trends:
>>>>
>>>> - Awareness of Wikipedia is above 80% in Western Europe and North
>> America.
>>>>
>>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
>> and is
>>>> fast growing.
>>>>
>>>> - There is awareness of other projects, but was significantly lower.
>> For
>>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
>> Wikidata at
>>>> 20%, and Wikivoyage at 8%.
>>>>
>>>> - There was significant confusion around the name Wikimedia.
>> Respondents
>>>> reported they had either not heard of it, or extrapolated its
>> relationship
>>>> to Wikipedia.
>>>>
>>>> - In spite of lack of awareness about Wikimedia, respondents showed a
>> high
>>>> level of support for our mission.
>>>>
>>>> Following from these research insights, the Wolff Olins team also made
>> a
>>>> strategic suggestion to refine the Wikimedia brand system.[6] The
>>>> suggestions include:
>>>>
>>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
>>>>
>>>> - Provide clearer connections to the Movement projects from Wikipedia
>> to
>>>> drive increased awareness, usage and contributions to smaller projects.
>>>>
>>>> - Retain Wikimedia project names, with the exception of Wikimedia
>> Commons
>>>> which is recommended to be shortened to Wikicommons to be consistent
>> with
>>>> other projects.
>>>>
>>>> - Explore new naming conventions for the Foundation and affiliate
>> groups
>>>> that use Wikipedia rather than Wikimedia.
>>>>
>>>> - Consider expository taglines and other naming conventions to
>> reassert the
>>>> connections between projects (e.g. “______ - A Wikipedia project”).
>>>>
>>>> This is not a new idea.[7][8]
>>>>
>>>> By definition, Wikimedia brands are shared among the communities who
>> give
>>>> them meaning. So in considering this change, the Wikimedia Foundation
>> is
>>>> collecting feedback from across our communities. Our goal is to speak
>> with
>>>> more than 80% of affiliates and as many individual contributors as
>> possible
>>>> before May 2019, when we will offer the Board of Trustees a summary of
>>>> community response.
>>>>
>>>> We invite you to look at a project summary [9], the brand research
>> [10],
>>>> and the brand strategy suggestion [11] Wolff Olins prepared working
>> with
>>>> us.
>>>>
>>>> For feedback, please add comments on the Community Review talk page
>> [12] or
>>>> email [hidden email] with direct feedback. You can also
>> use
>>>> either of these channels to request to join a group meeting.
>>>>
>>>> We know this is big topic and we’re excited to hear from you!
>>>>
>>>>
>>>> - Zack McCune and the Wikimedia Foundation Communications department
>>>>
>>>>
>>>> [1]
>>>>
>>>>
>> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
>>>>
>>>> [2]
>> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
>>>>
>>>> [3] https://www.wolffolins.com/
>>>>
>>>> [4] https://meta.wikimedia.org/wiki/Communications
>>>>
>>>> [5]
>>>>
>>>>
>> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
>>>>
>>>> [6]
>>>>
>>>>
>> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
>>>>
>>>> [7]
>>>>
>> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
>>>>
>>>> [8]
>>>>
>>>>
>> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
>>>>
>>>> [9]
>>>>
>>>>
>> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
>>>>
>>>> [10]
>>>>
>>>>
>> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
>>>>
>>>> [11]
>>>>
>>>>
>> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
>>>>
>>>> [12]
>>>>
>>>>
>> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
>>>>
>>>>
>>>>
>>>> --
>>>>
>>>> Zack McCune (he/him)
>>>>
>>>> Senior Global Brand Manager
>>>>
>>>> Wikimedia Foundation <https://wikimediafoundation.org/>
>>>> _______________________________________________
>>>> Wikimedia-l mailing list, guidelines at:
>>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>>>> https://meta.wikimedia.org/wiki/Wikimedia-l
>>>> New messages to: [hidden email]
>>>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>>>> <mailto:[hidden email]?subject=unsubscribe>
>>> _______________________________________________
>>> Wikimedia-l mailing list, guidelines at:
>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> https://meta.wikimedia.org/wiki/Wikimedia-l
>>> New messages to: [hidden email]
>>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>> <mailto:[hidden email]?subject=unsubscribe>
>>
>> _______________________________________________
>> Wikimedia-l mailing list, guidelines at:
>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> https://meta.wikimedia.org/wiki/Wikimedia-l
>> New messages to: [hidden email]
>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>> <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>

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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Joseph Seddon-6
From what I know:
* The global brand won't stop Wikidata being Wikidata.
* Wikimedia Russia won't necessarily become Wikipedia Russia

Seddon

On Tue, Apr 9, 2019 at 4:56 PM Galder Gonzalez Larrañaga <
[hidden email]> wrote:

> Think of Wikipedia Russia convincing Russian government that they are not
> really Wikipedia Russia.
> ________________________________
> From: Wikimedia-l <[hidden email]> on behalf of
> Benjamin Ikuta <[hidden email]>
> Sent: Tuesday, April 9, 2019 4:21 PM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
>
>
>
> What real life problems would there be?
>
>
>
> On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <
> [hidden email]> wrote:
>
> > The idea of rebranding Wikimedia to Wikipedia will create FAR more
> problems than it solves, specially in places where identifying ourselves
> with Wikipedia could create real life problems to affiliates. Let's think
> on making our product better, because is not a brand problem, is an
> obsolescence problem what we have.
> > ________________________________
> > From: Wikimedia-l <[hidden email]> on behalf
> of Gerard Meijssen <[hidden email]>
> > Sent: Tuesday, April 9, 2019 12:36 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
> >
> > Hoi,
> > The problem is that Wikipedia has an article bound interest. Our aim is
> to
> > share in the sum of all knowledge and it is about subjects. In addition
> to
> > this the approach and `the lessons learned` in effect are used as a
> > template on how `other` Wikipedias are to function. This bias hinder,
> even
> > prevent other possible approaches.
> >
> > Using Wikipedia to define what Wikimedia does, enforces existing bias and
> > hinders our mission.
> > Thanks,
> >     GerardM
> >
> > On Tue, 9 Apr 2019 at 11:25, James Salsman <[hidden email]> wrote:
> >
> >> Hi Elena,
> >>
> >> If by "branding project" you mean replacing references to Wikimedia
> >> with Wikipedia, that is fine with me.
> >>
> >> Best regards,
> >> Jim
> >>
> >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]>
> wrote:
> >>>
> >>> Hi all,
> >>>
> >>> Thanks to those of you who have participated in the branding project
> >>> community consultation so far. We’ve received a lot of helpful feedback
> >> via
> >>> email, on-wiki, and in small meetings with affiliate group members and
> >>> individual contributors.
> >>>
> >>> I posted this invitation to the project talk page last week [1], but
> >> wanted
> >>> to send a reminder here that we will be hosting a video conference
> >> session
> >>> to give people a chance to see the presentation, ask questions and
> >> provide
> >>> feedback.
> >>>
> >>> When? This Thursday, April 11th from 16:00-17:00 UTC.
> >>>
> >>> Where? https://bluejeans.com/540134391/browser, or call in using your
> >>> closest local number [2] and enter meeting ID 540 134 391#.
> >>>
> >>> If you’d like to see the presentation but cannot attend, that is no
> >>> problem—we will be posting a recording to Commons and putting the link
> on
> >>> the talk page afterwards.
> >>>
> >>>
> >>> Thanks,
> >>>
> >>> Elena
> >>>
> >>> [1]
> >>>
> >>
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> >>>
> >>>
> >>> [2] https://www.bluejeans.com/premium-numbers
> >>>
> >>>
> >>> --
> >>> Elena Lappen
> >>> Community Relations Specialist
> >>> Wikimedia Foundation
> >>>
> >>>
> >>>
> >>>
> >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]>
> >> wrote:
> >>>
> >>>> :: Apologies for cross-posting to multiple mailing lists. We want to
> >> ensure
> >>>> we spread the word about this opportunity to as many people as
> >> possible. ::
> >>>>
> >>>> Hi all,
> >>>>
> >>>> We are writing today to invite you to be a part of a community review
> >> on
> >>>> Wikimedia brand research and strategy.
> >>>>
> >>>> Recently, the Wikimedia Foundation set out to better understand how
> the
> >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
> >> get
> >>>> a sense of the general visibility of our different projects, and
> >> evaluate
> >>>> public support of our mission to spread free knowledge.
> >>>>
> >>>> We launched a global brand study to research these questions, as part
> >> of
> >>>> our planning toward our 2030 strategic goals.[2] The study was
> >> commissioned
> >>>> by the Board, carried out by the brand consultancy Wolff Olins, and
> >>>> directed by the Foundation’s Communications team.[3][4] It collected
> >>>> perspectives from the internet users of seven countries (India, China,
> >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> >>>> values.
> >>>>
> >>>> The study revealed some interesting trends:
> >>>>
> >>>> - Awareness of Wikipedia is above 80% in Western Europe and North
> >> America.
> >>>>
> >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> >> and is
> >>>> fast growing.
> >>>>
> >>>> - There is awareness of other projects, but was significantly lower.
> >> For
> >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> >> Wikidata at
> >>>> 20%, and Wikivoyage at 8%.
> >>>>
> >>>> - There was significant confusion around the name Wikimedia.
> >> Respondents
> >>>> reported they had either not heard of it, or extrapolated its
> >> relationship
> >>>> to Wikipedia.
> >>>>
> >>>> - In spite of lack of awareness about Wikimedia, respondents showed a
> >> high
> >>>> level of support for our mission.
> >>>>
> >>>> Following from these research insights, the Wolff Olins team also made
> >> a
> >>>> strategic suggestion to refine the Wikimedia brand system.[6] The
> >>>> suggestions include:
> >>>>
> >>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
> >>>>
> >>>> - Provide clearer connections to the Movement projects from Wikipedia
> >> to
> >>>> drive increased awareness, usage and contributions to smaller
> projects.
> >>>>
> >>>> - Retain Wikimedia project names, with the exception of Wikimedia
> >> Commons
> >>>> which is recommended to be shortened to Wikicommons to be consistent
> >> with
> >>>> other projects.
> >>>>
> >>>> - Explore new naming conventions for the Foundation and affiliate
> >> groups
> >>>> that use Wikipedia rather than Wikimedia.
> >>>>
> >>>> - Consider expository taglines and other naming conventions to
> >> reassert the
> >>>> connections between projects (e.g. “______ - A Wikipedia project”).
> >>>>
> >>>> This is not a new idea.[7][8]
> >>>>
> >>>> By definition, Wikimedia brands are shared among the communities who
> >> give
> >>>> them meaning. So in considering this change, the Wikimedia Foundation
> >> is
> >>>> collecting feedback from across our communities. Our goal is to speak
> >> with
> >>>> more than 80% of affiliates and as many individual contributors as
> >> possible
> >>>> before May 2019, when we will offer the Board of Trustees a summary of
> >>>> community response.
> >>>>
> >>>> We invite you to look at a project summary [9], the brand research
> >> [10],
> >>>> and the brand strategy suggestion [11] Wolff Olins prepared working
> >> with
> >>>> us.
> >>>>
> >>>> For feedback, please add comments on the Community Review talk page
> >> [12] or
> >>>> email [hidden email] with direct feedback. You can also
> >> use
> >>>> either of these channels to request to join a group meeting.
> >>>>
> >>>> We know this is big topic and we’re excited to hear from you!
> >>>>
> >>>>
> >>>> - Zack McCune and the Wikimedia Foundation Communications department
> >>>>
> >>>>
> >>>> [1]
> >>>>
> >>>>
> >>
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> >>>>
> >>>> [2]
> >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> >>>>
> >>>> [3] https://www.wolffolins.com/
> >>>>
> >>>> [4] https://meta.wikimedia.org/wiki/Communications
> >>>>
> >>>> [5]
> >>>>
> >>>>
> >>
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> >>>>
> >>>> [6]
> >>>>
> >>>>
> >>
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> >>>>
> >>>> [7]
> >>>>
> >> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> >>>>
> >>>> [8]
> >>>>
> >>>>
> >>
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> >>>>
> >>>> [9]
> >>>>
> >>>>
> >>
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> >>>>
> >>>> [10]
> >>>>
> >>>>
> >>
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> >>>>
> >>>> [11]
> >>>>
> >>>>
> >>
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> >>>>
> >>>> [12]
> >>>>
> >>>>
> >>
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> >>>>
> >>>>
> >>>>
> >>>> --
> >>>>
> >>>> Zack McCune (he/him)
> >>>>
> >>>> Senior Global Brand Manager
> >>>>
> >>>> Wikimedia Foundation <https://wikimediafoundation.org/>
> >>>> _______________________________________________
> >>>> Wikimedia-l mailing list, guidelines at:
> >>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> >>>> https://meta.wikimedia.org/wiki/Wikimedia-l
> >>>> New messages to: [hidden email]
> >>>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> ,
> >>>> <mailto:[hidden email]?subject=unsubscribe>
> >>> _______________________________________________
> >>> Wikimedia-l mailing list, guidelines at:
> >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> >> https://meta.wikimedia.org/wiki/Wikimedia-l
> >>> New messages to: [hidden email]
> >>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> >> <mailto:[hidden email]?subject=unsubscribe>
> >>
> >> _______________________________________________
> >> Wikimedia-l mailing list, guidelines at:
> >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> >> https://meta.wikimedia.org/wiki/Wikimedia-l
> >> New messages to: [hidden email]
> >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> >> <mailto:[hidden email]?subject=unsubscribe>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>



--
Seddon

*Community and Audience Engagement Associate*
*Advancement (Fundraising), Wikimedia Foundation*
_______________________________________________
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Ziko van Dijk-3
At the occasion, we should also reconsider the expressions "chapter"
and "user group".
"Chapter" is more suitable for local divisions of a national
association. And "user group" sounds just like some group. We also
already have "user group" as a technical term in MediaWiki.
Kind regards
Ziko


Am Di., 9. Apr. 2019 um 18:17 Uhr schrieb Joseph Seddon <[hidden email]>:

>
> From what I know:
> * The global brand won't stop Wikidata being Wikidata.
> * Wikimedia Russia won't necessarily become Wikipedia Russia
>
> Seddon
>
> On Tue, Apr 9, 2019 at 4:56 PM Galder Gonzalez Larrañaga <
> [hidden email]> wrote:
>
> > Think of Wikipedia Russia convincing Russian government that they are not
> > really Wikipedia Russia.
> > ________________________________
> > From: Wikimedia-l <[hidden email]> on behalf of
> > Benjamin Ikuta <[hidden email]>
> > Sent: Tuesday, April 9, 2019 4:21 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
> >
> >
> >
> > What real life problems would there be?
> >
> >
> >
> > On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <
> > [hidden email]> wrote:
> >
> > > The idea of rebranding Wikimedia to Wikipedia will create FAR more
> > problems than it solves, specially in places where identifying ourselves
> > with Wikipedia could create real life problems to affiliates. Let's think
> > on making our product better, because is not a brand problem, is an
> > obsolescence problem what we have.
> > > ________________________________
> > > From: Wikimedia-l <[hidden email]> on behalf
> > of Gerard Meijssen <[hidden email]>
> > > Sent: Tuesday, April 9, 2019 12:36 PM
> > > To: Wikimedia Mailing List
> > > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
> > >
> > > Hoi,
> > > The problem is that Wikipedia has an article bound interest. Our aim is
> > to
> > > share in the sum of all knowledge and it is about subjects. In addition
> > to
> > > this the approach and `the lessons learned` in effect are used as a
> > > template on how `other` Wikipedias are to function. This bias hinder,
> > even
> > > prevent other possible approaches.
> > >
> > > Using Wikipedia to define what Wikimedia does, enforces existing bias and
> > > hinders our mission.
> > > Thanks,
> > >     GerardM
> > >
> > > On Tue, 9 Apr 2019 at 11:25, James Salsman <[hidden email]> wrote:
> > >
> > >> Hi Elena,
> > >>
> > >> If by "branding project" you mean replacing references to Wikimedia
> > >> with Wikipedia, that is fine with me.
> > >>
> > >> Best regards,
> > >> Jim
> > >>
> > >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]>
> > wrote:
> > >>>
> > >>> Hi all,
> > >>>
> > >>> Thanks to those of you who have participated in the branding project
> > >>> community consultation so far. We’ve received a lot of helpful feedback
> > >> via
> > >>> email, on-wiki, and in small meetings with affiliate group members and
> > >>> individual contributors.
> > >>>
> > >>> I posted this invitation to the project talk page last week [1], but
> > >> wanted
> > >>> to send a reminder here that we will be hosting a video conference
> > >> session
> > >>> to give people a chance to see the presentation, ask questions and
> > >> provide
> > >>> feedback.
> > >>>
> > >>> When? This Thursday, April 11th from 16:00-17:00 UTC.
> > >>>
> > >>> Where? https://bluejeans.com/540134391/browser, or call in using your
> > >>> closest local number [2] and enter meeting ID 540 134 391#.
> > >>>
> > >>> If you’d like to see the presentation but cannot attend, that is no
> > >>> problem—we will be posting a recording to Commons and putting the link
> > on
> > >>> the talk page afterwards.
> > >>>
> > >>>
> > >>> Thanks,
> > >>>
> > >>> Elena
> > >>>
> > >>> [1]
> > >>>
> > >>
> > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> > >>>
> > >>>
> > >>> [2] https://www.bluejeans.com/premium-numbers
> > >>>
> > >>>
> > >>> --
> > >>> Elena Lappen
> > >>> Community Relations Specialist
> > >>> Wikimedia Foundation
> > >>>
> > >>>
> > >>>
> > >>>
> > >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]>
> > >> wrote:
> > >>>
> > >>>> :: Apologies for cross-posting to multiple mailing lists. We want to
> > >> ensure
> > >>>> we spread the word about this opportunity to as many people as
> > >> possible. ::
> > >>>>
> > >>>> Hi all,
> > >>>>
> > >>>> We are writing today to invite you to be a part of a community review
> > >> on
> > >>>> Wikimedia brand research and strategy.
> > >>>>
> > >>>> Recently, the Wikimedia Foundation set out to better understand how
> > the
> > >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted to
> > >> get
> > >>>> a sense of the general visibility of our different projects, and
> > >> evaluate
> > >>>> public support of our mission to spread free knowledge.
> > >>>>
> > >>>> We launched a global brand study to research these questions, as part
> > >> of
> > >>>> our planning toward our 2030 strategic goals.[2] The study was
> > >> commissioned
> > >>>> by the Board, carried out by the brand consultancy Wolff Olins, and
> > >>>> directed by the Foundation’s Communications team.[3][4] It collected
> > >>>> perspectives from the internet users of seven countries (India, China,
> > >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects and
> > >>>> values.
> > >>>>
> > >>>> The study revealed some interesting trends:
> > >>>>
> > >>>> - Awareness of Wikipedia is above 80% in Western Europe and North
> > >> America.
> > >>>>
> > >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> > >> and is
> > >>>> fast growing.
> > >>>>
> > >>>> - There is awareness of other projects, but was significantly lower.
> > >> For
> > >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> > >> Wikidata at
> > >>>> 20%, and Wikivoyage at 8%.
> > >>>>
> > >>>> - There was significant confusion around the name Wikimedia.
> > >> Respondents
> > >>>> reported they had either not heard of it, or extrapolated its
> > >> relationship
> > >>>> to Wikipedia.
> > >>>>
> > >>>> - In spite of lack of awareness about Wikimedia, respondents showed a
> > >> high
> > >>>> level of support for our mission.
> > >>>>
> > >>>> Following from these research insights, the Wolff Olins team also made
> > >> a
> > >>>> strategic suggestion to refine the Wikimedia brand system.[6] The
> > >>>> suggestions include:
> > >>>>
> > >>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
> > >>>>
> > >>>> - Provide clearer connections to the Movement projects from Wikipedia
> > >> to
> > >>>> drive increased awareness, usage and contributions to smaller
> > projects.
> > >>>>
> > >>>> - Retain Wikimedia project names, with the exception of Wikimedia
> > >> Commons
> > >>>> which is recommended to be shortened to Wikicommons to be consistent
> > >> with
> > >>>> other projects.
> > >>>>
> > >>>> - Explore new naming conventions for the Foundation and affiliate
> > >> groups
> > >>>> that use Wikipedia rather than Wikimedia.
> > >>>>
> > >>>> - Consider expository taglines and other naming conventions to
> > >> reassert the
> > >>>> connections between projects (e.g. “______ - A Wikipedia project”).
> > >>>>
> > >>>> This is not a new idea.[7][8]
> > >>>>
> > >>>> By definition, Wikimedia brands are shared among the communities who
> > >> give
> > >>>> them meaning. So in considering this change, the Wikimedia Foundation
> > >> is
> > >>>> collecting feedback from across our communities. Our goal is to speak
> > >> with
> > >>>> more than 80% of affiliates and as many individual contributors as
> > >> possible
> > >>>> before May 2019, when we will offer the Board of Trustees a summary of
> > >>>> community response.
> > >>>>
> > >>>> We invite you to look at a project summary [9], the brand research
> > >> [10],
> > >>>> and the brand strategy suggestion [11] Wolff Olins prepared working
> > >> with
> > >>>> us.
> > >>>>
> > >>>> For feedback, please add comments on the Community Review talk page
> > >> [12] or
> > >>>> email [hidden email] with direct feedback. You can also
> > >> use
> > >>>> either of these channels to request to join a group meeting.
> > >>>>
> > >>>> We know this is big topic and we’re excited to hear from you!
> > >>>>
> > >>>>
> > >>>> - Zack McCune and the Wikimedia Foundation Communications department
> > >>>>
> > >>>>
> > >>>> [1]
> > >>>>
> > >>>>
> > >>
> > https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> > >>>>
> > >>>> [2]
> > >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> > >>>>
> > >>>> [3] https://www.wolffolins.com/
> > >>>>
> > >>>> [4] https://meta.wikimedia.org/wiki/Communications
> > >>>>
> > >>>> [5]
> > >>>>
> > >>>>
> > >>
> > https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> > >>>>
> > >>>> [6]
> > >>>>
> > >>>>
> > >>
> > https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> > >>>>
> > >>>> [7]
> > >>>>
> > >> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> > >>>>
> > >>>> [8]
> > >>>>
> > >>>>
> > >>
> > https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> > >>>>
> > >>>> [9]
> > >>>>
> > >>>>
> > >>
> > https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> > >>>>
> > >>>> [10]
> > >>>>
> > >>>>
> > >>
> > https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> > >>>>
> > >>>> [11]
> > >>>>
> > >>>>
> > >>
> > https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> > >>>>
> > >>>> [12]
> > >>>>
> > >>>>
> > >>
> > https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> > >>>>
> > >>>>
> > >>>>
> > >>>> --
> > >>>>
> > >>>> Zack McCune (he/him)
> > >>>>
> > >>>> Senior Global Brand Manager
> > >>>>
> > >>>> Wikimedia Foundation <https://wikimediafoundation.org/>
> > >>>> _______________________________________________
> > >>>> Wikimedia-l mailing list, guidelines at:
> > >>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > >>>> https://meta.wikimedia.org/wiki/Wikimedia-l
> > >>>> New messages to: [hidden email]
> > >>>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> > ,
> > >>>> <mailto:[hidden email]?subject=unsubscribe>
> > >>> _______________________________________________
> > >>> Wikimedia-l mailing list, guidelines at:
> > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > >> https://meta.wikimedia.org/wiki/Wikimedia-l
> > >>> New messages to: [hidden email]
> > >>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > >> <mailto:[hidden email]?subject=unsubscribe>
> > >>
> > >> _______________________________________________
> > >> Wikimedia-l mailing list, guidelines at:
> > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > >> https://meta.wikimedia.org/wiki/Wikimedia-l
> > >> New messages to: [hidden email]
> > >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > >> <mailto:[hidden email]?subject=unsubscribe>
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> >
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
>
>
>
> --
> Seddon
>
> *Community and Audience Engagement Associate*
> *Advancement (Fundraising), Wikimedia Foundation*
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>

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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Chris Keating-2
> At the occasion, we should also reconsider the expressions "chapter"
> and "user group".
> "Chapter" is more suitable for local divisions of a national
> association. And "user group" sounds just like some group. We also
> already have "user group" as a technical term in MediaWiki.
>

You may be aware that the movement strategy process is thinking about this
issue, albeit at a broader level :)

For instance one of the questions the Roles and Responsibilities group is
looking at is "What governance and organizational structures do we need to
support the delivery of the strategic direction?"(1)

You will notice that there is no mention of chapters, user groups or indeed
the WMF in this question. That's because there is no presumption that any
of those bodies (or types of bodies) will continue to exist in their
current form - the changes from the strategy process may well be much more
profound than finessing the names of categories of entity that currently
exist.

Thanks,

Chris



(1)
https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20/2019_Community_Conversations/Roles_%26_Responsibilities#Scoping_questions
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Oscar Costero-2
In reply to this post by Joseph Seddon-6
Nonetheless, the 'what ifs' are worrisome is the proposal is accepted.
People (govts, enterprises, etc) would think it's a mistake with the name
Wikimedia and incorrectly deduce (after some Google search on their part)
that the name is Wikipedia Russia, not Wikimedia Russia.

El mar., 9 abr. 2019 a las 12:17, Joseph Seddon (<[hidden email]>)
escribió:

> From what I know:
> * The global brand won't stop Wikidata being Wikidata.
> * Wikimedia Russia won't necessarily become Wikipedia Russia
>
> Seddon
>
> On Tue, Apr 9, 2019 at 4:56 PM Galder Gonzalez Larrañaga <
> [hidden email]> wrote:
>
> > Think of Wikipedia Russia convincing Russian government that they are not
> > really Wikipedia Russia.
> > ________________________________
> > From: Wikimedia-l <[hidden email]> on behalf of
> > Benjamin Ikuta <[hidden email]>
> > Sent: Tuesday, April 9, 2019 4:21 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
> >
> >
> >
> > What real life problems would there be?
> >
> >
> >
> > On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <
> > [hidden email]> wrote:
> >
> > > The idea of rebranding Wikimedia to Wikipedia will create FAR more
> > problems than it solves, specially in places where identifying ourselves
> > with Wikipedia could create real life problems to affiliates. Let's think
> > on making our product better, because is not a brand problem, is an
> > obsolescence problem what we have.
> > > ________________________________
> > > From: Wikimedia-l <[hidden email]> on behalf
> > of Gerard Meijssen <[hidden email]>
> > > Sent: Tuesday, April 9, 2019 12:36 PM
> > > To: Wikimedia Mailing List
> > > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030
> goals
> > >
> > > Hoi,
> > > The problem is that Wikipedia has an article bound interest. Our aim is
> > to
> > > share in the sum of all knowledge and it is about subjects. In addition
> > to
> > > this the approach and `the lessons learned` in effect are used as a
> > > template on how `other` Wikipedias are to function. This bias hinder,
> > even
> > > prevent other possible approaches.
> > >
> > > Using Wikipedia to define what Wikimedia does, enforces existing bias
> and
> > > hinders our mission.
> > > Thanks,
> > >     GerardM
> > >
> > > On Tue, 9 Apr 2019 at 11:25, James Salsman <[hidden email]> wrote:
> > >
> > >> Hi Elena,
> > >>
> > >> If by "branding project" you mean replacing references to Wikimedia
> > >> with Wikipedia, that is fine with me.
> > >>
> > >> Best regards,
> > >> Jim
> > >>
> > >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]>
> > wrote:
> > >>>
> > >>> Hi all,
> > >>>
> > >>> Thanks to those of you who have participated in the branding project
> > >>> community consultation so far. We’ve received a lot of helpful
> feedback
> > >> via
> > >>> email, on-wiki, and in small meetings with affiliate group members
> and
> > >>> individual contributors.
> > >>>
> > >>> I posted this invitation to the project talk page last week [1], but
> > >> wanted
> > >>> to send a reminder here that we will be hosting a video conference
> > >> session
> > >>> to give people a chance to see the presentation, ask questions and
> > >> provide
> > >>> feedback.
> > >>>
> > >>> When? This Thursday, April 11th from 16:00-17:00 UTC.
> > >>>
> > >>> Where? https://bluejeans.com/540134391/browser, or call in using
> your
> > >>> closest local number [2] and enter meeting ID 540 134 391#.
> > >>>
> > >>> If you’d like to see the presentation but cannot attend, that is no
> > >>> problem—we will be posting a recording to Commons and putting the
> link
> > on
> > >>> the talk page afterwards.
> > >>>
> > >>>
> > >>> Thanks,
> > >>>
> > >>> Elena
> > >>>
> > >>> [1]
> > >>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> > >>>
> > >>>
> > >>> [2] https://www.bluejeans.com/premium-numbers
> > >>>
> > >>>
> > >>> --
> > >>> Elena Lappen
> > >>> Community Relations Specialist
> > >>> Wikimedia Foundation
> > >>>
> > >>>
> > >>>
> > >>>
> > >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]>
> > >> wrote:
> > >>>
> > >>>> :: Apologies for cross-posting to multiple mailing lists. We want to
> > >> ensure
> > >>>> we spread the word about this opportunity to as many people as
> > >> possible. ::
> > >>>>
> > >>>> Hi all,
> > >>>>
> > >>>> We are writing today to invite you to be a part of a community
> review
> > >> on
> > >>>> Wikimedia brand research and strategy.
> > >>>>
> > >>>> Recently, the Wikimedia Foundation set out to better understand how
> > the
> > >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted
> to
> > >> get
> > >>>> a sense of the general visibility of our different projects, and
> > >> evaluate
> > >>>> public support of our mission to spread free knowledge.
> > >>>>
> > >>>> We launched a global brand study to research these questions, as
> part
> > >> of
> > >>>> our planning toward our 2030 strategic goals.[2] The study was
> > >> commissioned
> > >>>> by the Board, carried out by the brand consultancy Wolff Olins, and
> > >>>> directed by the Foundation’s Communications team.[3][4] It collected
> > >>>> perspectives from the internet users of seven countries (India,
> China,
> > >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects
> and
> > >>>> values.
> > >>>>
> > >>>> The study revealed some interesting trends:
> > >>>>
> > >>>> - Awareness of Wikipedia is above 80% in Western Europe and North
> > >> America.
> > >>>>
> > >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> > >> and is
> > >>>> fast growing.
> > >>>>
> > >>>> - There is awareness of other projects, but was significantly lower.
> > >> For
> > >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> > >> Wikidata at
> > >>>> 20%, and Wikivoyage at 8%.
> > >>>>
> > >>>> - There was significant confusion around the name Wikimedia.
> > >> Respondents
> > >>>> reported they had either not heard of it, or extrapolated its
> > >> relationship
> > >>>> to Wikipedia.
> > >>>>
> > >>>> - In spite of lack of awareness about Wikimedia, respondents showed
> a
> > >> high
> > >>>> level of support for our mission.
> > >>>>
> > >>>> Following from these research insights, the Wolff Olins team also
> made
> > >> a
> > >>>> strategic suggestion to refine the Wikimedia brand system.[6] The
> > >>>> suggestions include:
> > >>>>
> > >>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
> > >>>>
> > >>>> - Provide clearer connections to the Movement projects from
> Wikipedia
> > >> to
> > >>>> drive increased awareness, usage and contributions to smaller
> > projects.
> > >>>>
> > >>>> - Retain Wikimedia project names, with the exception of Wikimedia
> > >> Commons
> > >>>> which is recommended to be shortened to Wikicommons to be consistent
> > >> with
> > >>>> other projects.
> > >>>>
> > >>>> - Explore new naming conventions for the Foundation and affiliate
> > >> groups
> > >>>> that use Wikipedia rather than Wikimedia.
> > >>>>
> > >>>> - Consider expository taglines and other naming conventions to
> > >> reassert the
> > >>>> connections between projects (e.g. “______ - A Wikipedia project”).
> > >>>>
> > >>>> This is not a new idea.[7][8]
> > >>>>
> > >>>> By definition, Wikimedia brands are shared among the communities who
> > >> give
> > >>>> them meaning. So in considering this change, the Wikimedia
> Foundation
> > >> is
> > >>>> collecting feedback from across our communities. Our goal is to
> speak
> > >> with
> > >>>> more than 80% of affiliates and as many individual contributors as
> > >> possible
> > >>>> before May 2019, when we will offer the Board of Trustees a summary
> of
> > >>>> community response.
> > >>>>
> > >>>> We invite you to look at a project summary [9], the brand research
> > >> [10],
> > >>>> and the brand strategy suggestion [11] Wolff Olins prepared working
> > >> with
> > >>>> us.
> > >>>>
> > >>>> For feedback, please add comments on the Community Review talk page
> > >> [12] or
> > >>>> email [hidden email] with direct feedback. You can also
> > >> use
> > >>>> either of these channels to request to join a group meeting.
> > >>>>
> > >>>> We know this is big topic and we’re excited to hear from you!
> > >>>>
> > >>>>
> > >>>> - Zack McCune and the Wikimedia Foundation Communications department
> > >>>>
> > >>>>
> > >>>> [1]
> > >>>>
> > >>>>
> > >>
> >
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> > >>>>
> > >>>> [2]
> > >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> > >>>>
> > >>>> [3] https://www.wolffolins.com/
> > >>>>
> > >>>> [4] https://meta.wikimedia.org/wiki/Communications
> > >>>>
> > >>>> [5]
> > >>>>
> > >>>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> > >>>>
> > >>>> [6]
> > >>>>
> > >>>>
> > >>
> >
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> > >>>>
> > >>>> [7]
> > >>>>
> > >>
> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> > >>>>
> > >>>> [8]
> > >>>>
> > >>>>
> > >>
> >
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> > >>>>
> > >>>> [9]
> > >>>>
> > >>>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> > >>>>
> > >>>> [10]
> > >>>>
> > >>>>
> > >>
> >
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> > >>>>
> > >>>> [11]
> > >>>>
> > >>>>
> > >>
> >
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> > >>>>
> > >>>> [12]
> > >>>>
> > >>>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> > >>>>
> > >>>>
> > >>>>
> > >>>> --
> > >>>>
> > >>>> Zack McCune (he/him)
> > >>>>
> > >>>> Senior Global Brand Manager
> > >>>>
> > >>>> Wikimedia Foundation <https://wikimediafoundation.org/>
> > >>>> _______________________________________________
> > >>>> Wikimedia-l mailing list, guidelines at:
> > >>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > >>>> https://meta.wikimedia.org/wiki/Wikimedia-l
> > >>>> New messages to: [hidden email]
> > >>>> Unsubscribe:
> https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> > ,
> > >>>> <mailto:[hidden email]
> ?subject=unsubscribe>
> > >>> _______________________________________________
> > >>> Wikimedia-l mailing list, guidelines at:
> > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > >> https://meta.wikimedia.org/wiki/Wikimedia-l
> > >>> New messages to: [hidden email]
> > >>> Unsubscribe:
> https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > >> <mailto:[hidden email]?subject=unsubscribe>
> > >>
> > >> _______________________________________________
> > >> Wikimedia-l mailing list, guidelines at:
> > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > >> https://meta.wikimedia.org/wiki/Wikimedia-l
> > >> New messages to: [hidden email]
> > >> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> ,
> > >> <mailto:[hidden email]?subject=unsubscribe>
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > New messages to: [hidden email]
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> >
> > _______________________________________________
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>
>
> --
> Seddon
>
> *Community and Audience Engagement Associate*
> *Advancement (Fundraising), Wikimedia Foundation*
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Galder Gonzalez Larrañaga
In reply to this post by Chris Keating-2
From the first text:

" Explore new naming conventions for the Foundation and affiliate groups that use Wikipedia rather than Wikimedia."

I also think that Wikipedia is a much stronger brand than Wikimedia is, but I have been talking about this issue the last weeks in different places with way very different people and they all say that they will have real problems if they change the name from Wikimedia to Wikipedia. Legal issues will be more common if the name convention is changed from Wikimedia to Wikipedia, as you can be responsible (country law's depending) of what it is written on Wikipedia.
________________________________
From: Wikimedia-l <[hidden email]> on behalf of Chris Keating <[hidden email]>
Sent: Tuesday, April 9, 2019 6:39 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

> At the occasion, we should also reconsider the expressions "chapter"
> and "user group".
> "Chapter" is more suitable for local divisions of a national
> association. And "user group" sounds just like some group. We also
> already have "user group" as a technical term in MediaWiki.
>

You may be aware that the movement strategy process is thinking about this
issue, albeit at a broader level :)

For instance one of the questions the Roles and Responsibilities group is
looking at is "What governance and organizational structures do we need to
support the delivery of the strategic direction?"(1)

You will notice that there is no mention of chapters, user groups or indeed
the WMF in this question. That's because there is no presumption that any
of those bodies (or types of bodies) will continue to exist in their
current form - the changes from the strategy process may well be much more
profound than finessing the names of categories of entity that currently
exist.

Thanks,

Chris



(1)
https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20/2019_Community_Conversations/Roles_%26_Responsibilities#Scoping_questions
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Gerard Meijssen-3
In reply to this post by Joseph Seddon-6
Hoi,
* The global brand will make it even easier to forget who we are at the
Foundation. This is exactly what is to be prevented. The existing bias is
already too big.
* Not necessarily sure but it is inevitable because you say that is who we
are.

When we are to do better in our mission, we should be subject driven not
article driven.
Thanks but no thanks,
       GerardM

On Tue, 9 Apr 2019 at 18:17, Joseph Seddon <[hidden email]> wrote:

> From what I know:
> * The global brand won't stop Wikidata being Wikidata.
> * Wikimedia Russia won't necessarily become Wikipedia Russia
>
> Seddon
>
> On Tue, Apr 9, 2019 at 4:56 PM Galder Gonzalez Larrañaga <
> [hidden email]> wrote:
>
> > Think of Wikipedia Russia convincing Russian government that they are not
> > really Wikipedia Russia.
> > ________________________________
> > From: Wikimedia-l <[hidden email]> on behalf of
> > Benjamin Ikuta <[hidden email]>
> > Sent: Tuesday, April 9, 2019 4:21 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
> >
> >
> >
> > What real life problems would there be?
> >
> >
> >
> > On Apr 9, 2019, at 6:11 AM, Galder Gonzalez Larrañaga <
> > [hidden email]> wrote:
> >
> > > The idea of rebranding Wikimedia to Wikipedia will create FAR more
> > problems than it solves, specially in places where identifying ourselves
> > with Wikipedia could create real life problems to affiliates. Let's think
> > on making our product better, because is not a brand problem, is an
> > obsolescence problem what we have.
> > > ________________________________
> > > From: Wikimedia-l <[hidden email]> on behalf
> > of Gerard Meijssen <[hidden email]>
> > > Sent: Tuesday, April 9, 2019 12:36 PM
> > > To: Wikimedia Mailing List
> > > Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030
> goals
> > >
> > > Hoi,
> > > The problem is that Wikipedia has an article bound interest. Our aim is
> > to
> > > share in the sum of all knowledge and it is about subjects. In addition
> > to
> > > this the approach and `the lessons learned` in effect are used as a
> > > template on how `other` Wikipedias are to function. This bias hinder,
> > even
> > > prevent other possible approaches.
> > >
> > > Using Wikipedia to define what Wikimedia does, enforces existing bias
> and
> > > hinders our mission.
> > > Thanks,
> > >     GerardM
> > >
> > > On Tue, 9 Apr 2019 at 11:25, James Salsman <[hidden email]> wrote:
> > >
> > >> Hi Elena,
> > >>
> > >> If by "branding project" you mean replacing references to Wikimedia
> > >> with Wikipedia, that is fine with me.
> > >>
> > >> Best regards,
> > >> Jim
> > >>
> > >> On Tue, Apr 9, 2019 at 1:58 AM Elena Lappen <[hidden email]>
> > wrote:
> > >>>
> > >>> Hi all,
> > >>>
> > >>> Thanks to those of you who have participated in the branding project
> > >>> community consultation so far. We’ve received a lot of helpful
> feedback
> > >> via
> > >>> email, on-wiki, and in small meetings with affiliate group members
> and
> > >>> individual contributors.
> > >>>
> > >>> I posted this invitation to the project talk page last week [1], but
> > >> wanted
> > >>> to send a reminder here that we will be hosting a video conference
> > >> session
> > >>> to give people a chance to see the presentation, ask questions and
> > >> provide
> > >>> feedback.
> > >>>
> > >>> When? This Thursday, April 11th from 16:00-17:00 UTC.
> > >>>
> > >>> Where? https://bluejeans.com/540134391/browser, or call in using
> your
> > >>> closest local number [2] and enter meeting ID 540 134 391#.
> > >>>
> > >>> If you’d like to see the presentation but cannot attend, that is no
> > >>> problem—we will be posting a recording to Commons and putting the
> link
> > on
> > >>> the talk page afterwards.
> > >>>
> > >>>
> > >>> Thanks,
> > >>>
> > >>> Elena
> > >>>
> > >>> [1]
> > >>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review#Invitation_to_join_a_video_conference_presentation
> > >>>
> > >>>
> > >>> [2] https://www.bluejeans.com/premium-numbers
> > >>>
> > >>>
> > >>> --
> > >>> Elena Lappen
> > >>> Community Relations Specialist
> > >>> Wikimedia Foundation
> > >>>
> > >>>
> > >>>
> > >>>
> > >>> On Mon, Feb 25, 2019 at 7:14 PM Zack McCune <[hidden email]>
> > >> wrote:
> > >>>
> > >>>> :: Apologies for cross-posting to multiple mailing lists. We want to
> > >> ensure
> > >>>> we spread the word about this opportunity to as many people as
> > >> possible. ::
> > >>>>
> > >>>> Hi all,
> > >>>>
> > >>>> We are writing today to invite you to be a part of a community
> review
> > >> on
> > >>>> Wikimedia brand research and strategy.
> > >>>>
> > >>>> Recently, the Wikimedia Foundation set out to better understand how
> > the
> > >>>> world sees Wikimedia and Wikimedia projects as brands.[1] We wanted
> to
> > >> get
> > >>>> a sense of the general visibility of our different projects, and
> > >> evaluate
> > >>>> public support of our mission to spread free knowledge.
> > >>>>
> > >>>> We launched a global brand study to research these questions, as
> part
> > >> of
> > >>>> our planning toward our 2030 strategic goals.[2] The study was
> > >> commissioned
> > >>>> by the Board, carried out by the brand consultancy Wolff Olins, and
> > >>>> directed by the Foundation’s Communications team.[3][4] It collected
> > >>>> perspectives from the internet users of seven countries (India,
> China,
> > >>>> Nigeria, Egypt, Germany, Mexico and the US) on Wikimedia projects
> and
> > >>>> values.
> > >>>>
> > >>>> The study revealed some interesting trends:
> > >>>>
> > >>>> - Awareness of Wikipedia is above 80% in Western Europe and North
> > >> America.
> > >>>>
> > >>>> - Awareness of Wikipedia averages above 40% in emerging markets,[5]
> > >> and is
> > >>>> fast growing.
> > >>>>
> > >>>> - There is awareness of other projects, but was significantly lower.
> > >> For
> > >>>> example, awareness of Wikisource was at 30%, Wiktionary at 25%,
> > >> Wikidata at
> > >>>> 20%, and Wikivoyage at 8%.
> > >>>>
> > >>>> - There was significant confusion around the name Wikimedia.
> > >> Respondents
> > >>>> reported they had either not heard of it, or extrapolated its
> > >> relationship
> > >>>> to Wikipedia.
> > >>>>
> > >>>> - In spite of lack of awareness about Wikimedia, respondents showed
> a
> > >> high
> > >>>> level of support for our mission.
> > >>>>
> > >>>> Following from these research insights, the Wolff Olins team also
> made
> > >> a
> > >>>> strategic suggestion to refine the Wikimedia brand system.[6] The
> > >>>> suggestions include:
> > >>>>
> > >>>> - Use Wikipedia as the central movement brand rather than Wikimedia.
> > >>>>
> > >>>> - Provide clearer connections to the Movement projects from
> Wikipedia
> > >> to
> > >>>> drive increased awareness, usage and contributions to smaller
> > projects.
> > >>>>
> > >>>> - Retain Wikimedia project names, with the exception of Wikimedia
> > >> Commons
> > >>>> which is recommended to be shortened to Wikicommons to be consistent
> > >> with
> > >>>> other projects.
> > >>>>
> > >>>> - Explore new naming conventions for the Foundation and affiliate
> > >> groups
> > >>>> that use Wikipedia rather than Wikimedia.
> > >>>>
> > >>>> - Consider expository taglines and other naming conventions to
> > >> reassert the
> > >>>> connections between projects (e.g. “______ - A Wikipedia project”).
> > >>>>
> > >>>> This is not a new idea.[7][8]
> > >>>>
> > >>>> By definition, Wikimedia brands are shared among the communities who
> > >> give
> > >>>> them meaning. So in considering this change, the Wikimedia
> Foundation
> > >> is
> > >>>> collecting feedback from across our communities. Our goal is to
> speak
> > >> with
> > >>>> more than 80% of affiliates and as many individual contributors as
> > >> possible
> > >>>> before May 2019, when we will offer the Board of Trustees a summary
> of
> > >>>> community response.
> > >>>>
> > >>>> We invite you to look at a project summary [9], the brand research
> > >> [10],
> > >>>> and the brand strategy suggestion [11] Wolff Olins prepared working
> > >> with
> > >>>> us.
> > >>>>
> > >>>> For feedback, please add comments on the Community Review talk page
> > >> [12] or
> > >>>> email [hidden email] with direct feedback. You can also
> > >> use
> > >>>> either of these channels to request to join a group meeting.
> > >>>>
> > >>>> We know this is big topic and we’re excited to hear from you!
> > >>>>
> > >>>>
> > >>>> - Zack McCune and the Wikimedia Foundation Communications department
> > >>>>
> > >>>>
> > >>>> [1]
> > >>>>
> > >>>>
> > >>
> >
> https://wikimediafoundation.org/2019/02/07/how-does-the-world-see-wikimedia-brands/
> > >>>>
> > >>>> [2]
> > >> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20
> > >>>>
> > >>>> [3] https://www.wolffolins.com/
> > >>>>
> > >>>> [4] https://meta.wikimedia.org/wiki/Communications
> > >>>>
> > >>>> [5]
> > >>>>
> > >>>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Community_Engagement/Defining_Emerging_Communities
> > >>>>
> > >>>> [6]
> > >>>>
> > >>>>
> > >>
> >
> https://wikimediafoundation.org/2019/02/26/leading-with-wikipedia-a-brand-proposal-for-2030/
> > >>>>
> > >>>> [7]
> > >>>>
> > >>
> https://lists.wikimedia.org/pipermail/foundation-l/2007-May/029991.html
> > >>>>
> > >>>> [8]
> > >>>>
> > >>>>
> > >>
> >
> https://commons.wikimedia.org/w/index.php?title=File%3AStrengthening_and_unifying_the_visual_identity_of_Wikimedia_projects_-_a_step_towards_maturity_-_Wikimania_2007.pdf&page=56
> > >>>>
> > >>>> [9]
> > >>>>
> > >>>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Communications/Wikimedia_brands/2030_research_and_planning/project_summary
> > >>>>
> > >>>> [10]
> > >>>>
> > >>>>
> > >>
> >
> https://commons.wikimedia.org/wiki/File:Global_Wikipedia_and_Wikimedia_Brand_Research_Report.pdf
> > >>>>
> > >>>> [11]
> > >>>>
> > >>>>
> > >>
> >
> https://commons.wikimedia.org/wiki/File:A_Wikimedia_brand_strategy_proposal_for_2030.pdf
> > >>>>
> > >>>> [12]
> > >>>>
> > >>>>
> > >>
> >
> https://meta.wikimedia.org/wiki/Talk:Communications/Wikimedia_brands/2030_research_and_planning/community_review
> > >>>>
> > >>>>
> > >>>>
> > >>>> --
> > >>>>
> > >>>> Zack McCune (he/him)
> > >>>>
> > >>>> Senior Global Brand Manager
> > >>>>
> > >>>> Wikimedia Foundation <https://wikimediafoundation.org/>
> > >>>> _______________________________________________
> > >>>> Wikimedia-l mailing list, guidelines at:
> > >>>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > >>>> https://meta.wikimedia.org/wiki/Wikimedia-l
> > >>>> New messages to: [hidden email]
> > >>>> Unsubscribe:
> https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
> > ,
> > >>>> <mailto:[hidden email]
> ?subject=unsubscribe>
> > >>> _______________________________________________
> > >>> Wikimedia-l mailing list, guidelines at:
> > >> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > >> https://meta.wikimedia.org/wiki/Wikimedia-l
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> > >>> Unsubscribe:
> https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
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> > >>
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> > >> Wikimedia-l mailing list, guidelines at:
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> ,
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> >
> > _______________________________________________
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>
>
>
> --
> Seddon
>
> *Community and Audience Engagement Associate*
> *Advancement (Fundraising), Wikimedia Foundation*
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Ziko van Dijk-3
In reply to this post by Chris Keating-2
Thank you for taking the time to explain, Chris. Actually we need some
kind of good terms to replace some older terms, but the challenge is
that they have to fit the current situation - or, as I understand you,
to introduce a change of the current situation.
Kind regards
Ziko

Am Di., 9. Apr. 2019 um 18:40 Uhr schrieb Chris Keating
<[hidden email]>:

>
> > At the occasion, we should also reconsider the expressions "chapter"
> > and "user group".
> > "Chapter" is more suitable for local divisions of a national
> > association. And "user group" sounds just like some group. We also
> > already have "user group" as a technical term in MediaWiki.
> >
>
> You may be aware that the movement strategy process is thinking about this
> issue, albeit at a broader level :)
>
> For instance one of the questions the Roles and Responsibilities group is
> looking at is "What governance and organizational structures do we need to
> support the delivery of the strategic direction?"(1)
>
> You will notice that there is no mention of chapters, user groups or indeed
> the WMF in this question. That's because there is no presumption that any
> of those bodies (or types of bodies) will continue to exist in their
> current form - the changes from the strategy process may well be much more
> profound than finessing the names of categories of entity that currently
> exist.
>
> Thanks,
>
> Chris
>
>
>
> (1)
> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20/2019_Community_Conversations/Roles_%26_Responsibilities#Scoping_questions
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>

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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Strainu
In reply to this post by Chris Keating-2
Pe marți, 9 aprilie 2019, Chris Keating <[hidden email]> a
scris:

> > At the occasion, we should also reconsider the expressions "chapter"
> > and "user group".
> > "Chapter" is more suitable for local divisions of a national
> > association. And "user group" sounds just like some group. We also
> > already have "user group" as a technical term in MediaWiki.
> >
>
> You may be aware that the movement strategy process is thinking about this
> issue, albeit at a broader level :)
>
> For instance one of the questions the Roles and Responsibilities group is
> looking at is "What governance and organizational structures do we need to
> support the delivery of the strategic direction?"(1)


One would hope that both that group as well as others will be informed and
will take into account the results of the study, which confirm anecdotic
data that almost anyone doing outreach knows.

This is not a matter to be left at  the foundation's sole discretion
(although I personally approve the proposals to various degrees).

Strainu

>
> You will notice that there is no mention of chapters, user groups or indeed
> the WMF in this question. That's because there is no presumption that any
> of those bodies (or types of bodies) will continue to exist in their
> current form - the changes from the strategy process may well be much more
> profound than finessing the names of categories of entity that currently
> exist.
>
> Thanks,
>
> Chris
>
>
>
> (1)
> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20/2019_
> Community_Conversations/Roles_%26_Responsibilities#Scoping_questions
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/
> wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Galder Gonzalez Larrañaga
I also think that there are some branding issues, but let me focus just in the opposite way: Wikimedia is not a bug, is a feature. When you say you represent WikiMedia, then someone asks about why an M ad not a P and gives you the opportunity to talk about our free knowledge ecosystem, that is not about an Encyclopedia, is much more. So deleting the M from the equation would vanish even more our sister projects.

On the other hand, think that maybe in 2022 (for example) we could create a new project based entirely on videos with free content from Wikipedia and Commons, that could be the best project by 2030... and we call it Wikivideo. Would still be a good idea to be called Wikivideo, a project by the Wikipedia Foundation, or would we start thinking on calling ourselves The Wikivideo Foundation? I think that being Wikimedia gives us better opportunities to make better decisions on our products than identifying totally with one of the products.

And I think there are branding issues, yes, but this are not on the name, but on the product and the logo families.
________________________________
From: Wikimedia-l <[hidden email]> on behalf of Strainu <[hidden email]>
Sent: Wednesday, April 10, 2019 10:56 AM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

Pe marți, 9 aprilie 2019, Chris Keating <[hidden email]> a
scris:

> > At the occasion, we should also reconsider the expressions "chapter"
> > and "user group".
> > "Chapter" is more suitable for local divisions of a national
> > association. And "user group" sounds just like some group. We also
> > already have "user group" as a technical term in MediaWiki.
> >
>
> You may be aware that the movement strategy process is thinking about this
> issue, albeit at a broader level :)
>
> For instance one of the questions the Roles and Responsibilities group is
> looking at is "What governance and organizational structures do we need to
> support the delivery of the strategic direction?"(1)


One would hope that both that group as well as others will be informed and
will take into account the results of the study, which confirm anecdotic
data that almost anyone doing outreach knows.

This is not a matter to be left at  the foundation's sole discretion
(although I personally approve the proposals to various degrees).

Strainu

>
> You will notice that there is no mention of chapters, user groups or indeed
> the WMF in this question. That's because there is no presumption that any
> of those bodies (or types of bodies) will continue to exist in their
> current form - the changes from the strategy process may well be much more
> profound than finessing the names of categories of entity that currently
> exist.
>
> Thanks,
>
> Chris
>
>
>
> (1)
> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20/2019_
> Community_Conversations/Roles_%26_Responsibilities#Scoping_questions
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Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals

camelia boban
Absolutely agree with Galder.
WikiMedia is not only Wikipedia. Is not just an encyclopedia, but all other
wiki projects.
And is also a movement for openness, a philosophy, a way to do things.
Means collaborations, partners, a lot of other staffs than an encyclopedia
doesn't include.

Camelia


--
*Camelia Boban*

*| Java EE Developer |*
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Coordinator - Diversity Working Group for Wikimedia Strategy 2030
Chair & co-founder - WikiDonne User Group *| WikiDonne Project ideator*
WMIT - WMSE - WMCH - WMAR Member
M. +39 3383385545
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Il giorno mer 10 apr 2019 alle ore 11:14 Galder Gonzalez Larrañaga <
[hidden email]> ha scritto:

> I also think that there are some branding issues, but let me focus just in
> the opposite way: Wikimedia is not a bug, is a feature. When you say you
> represent WikiMedia, then someone asks about why an M ad not a P and gives
> you the opportunity to talk about our free knowledge ecosystem, that is not
> about an Encyclopedia, is much more. So deleting the M from the equation
> would vanish even more our sister projects.
>
> On the other hand, think that maybe in 2022 (for example) we could create
> a new project based entirely on videos with free content from Wikipedia and
> Commons, that could be the best project by 2030... and we call it
> Wikivideo. Would still be a good idea to be called Wikivideo, a project by
> the Wikipedia Foundation, or would we start thinking on calling ourselves
> The Wikivideo Foundation? I think that being Wikimedia gives us better
> opportunities to make better decisions on our products than identifying
> totally with one of the products.
>
> And I think there are branding issues, yes, but this are not on the name,
> but on the product and the logo families.
> ________________________________
> From: Wikimedia-l <[hidden email]> on behalf of
> Strainu <[hidden email]>
> Sent: Wednesday, April 10, 2019 10:56 AM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] Reviewing our brand system for our 2030 goals
>
> Pe marți, 9 aprilie 2019, Chris Keating <[hidden email]> a
> scris:
>
> > > At the occasion, we should also reconsider the expressions "chapter"
> > > and "user group".
> > > "Chapter" is more suitable for local divisions of a national
> > > association. And "user group" sounds just like some group. We also
> > > already have "user group" as a technical term in MediaWiki.
> > >
> >
> > You may be aware that the movement strategy process is thinking about
> this
> > issue, albeit at a broader level :)
> >
> > For instance one of the questions the Roles and Responsibilities group is
> > looking at is "What governance and organizational structures do we need
> to
> > support the delivery of the strategic direction?"(1)
>
>
> One would hope that both that group as well as others will be informed and
> will take into account the results of the study, which confirm anecdotic
> data that almost anyone doing outreach knows.
>
> This is not a matter to be left at  the foundation's sole discretion
> (although I personally approve the proposals to various degrees).
>
> Strainu
>
> >
> > You will notice that there is no mention of chapters, user groups or
> indeed
> > the WMF in this question. That's because there is no presumption that any
> > of those bodies (or types of bodies) will continue to exist in their
> > current form - the changes from the strategy process may well be much
> more
> > profound than finessing the names of categories of entity that currently
> > exist.
> >
> > Thanks,
> >
> > Chris
> >
> >
> >
> > (1)
> >
> https://meta.wikimedia.org/wiki/Strategy/Wikimedia_movement/2018-20/2019_
> > Community_Conversations/Roles_%26_Responsibilities#Scoping_questions
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/
> > wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/
> > wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
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