[Wikimedia-l] [Wikimedia Announcements] Changes at the Wikimedia Foundation Fundraising Team

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[Wikimedia-l] [Wikimedia Announcements] Changes at the Wikimedia Foundation Fundraising Team

Sue Gardner-2
Hi folks,

I’m sorry to tell you that Zack Exley has decided he wants to leave
the Wikimedia Foundation, although I am glad to say he’s planning to
continue contributing his prodigious creative and analytic talents to
our fundraising. As of August 30, Zack will no longer be Chief Revenue
Officer, but will instead be a part-time consultant and advisor to the
WMF fundraising team, in addition to other consulting work he’s
planning to take on.

We all owe Zack enormous thanks and praise.

The year before Zack joined us, the WMF raised USD 16 million in
donations, and three years later that has more than tripled to USD 56
million -- and we are doing it in a way that’s 100% consistent with
our mission, vision and values. The many-small-donors model preserves
the Wikimedia movement’s independence by preventing over-reliance on a
small number of people, it enables the WMF to focus on readers and
editors without having their needs drowned out by other stakeholders,
and it makes us the largest amount of money at the smallest-possible
cost. Zack has earned his place in the histories of Wikimedia yet to
be written: for the past three years, he has been the single person
most responsible for funding the growth of resources for the global
movement.

Zack is leaving the WMF fundraising team in terrific shape, and I’m
very happy to announce I’ll be promoting into the position of Chief
Revenue Officer the deputy head of the department, Lisa Seitz Gruwell.

Since Lisa joined in 2011, both Zack and I have come to heavily rely
on her leadership, managerial and strategic abilities. Lisa has been
responsible for foundations and major donors as well as being Zack’s
deputy, and over the past two years she and her team have
significantly grown revenues without increasing the costs to the
organization. This is a big deal: most non-profits need their
non-fundraising staff to participate in fundraising efforts, and it’s
to Lisa’s credit that her team has figured out how to raise money
without that. Lisa is widely respected and trusted. I look forward to
her leadership and am confident she will continue Fundraising’s track
record of success.

We are also promoting Megan Hernandez, who has been the
behind-the-scenes creative talent of our last two online campaigns.
She will become Director of Online Fundraising, leading all our online
work. And we are promoting Sara Lasner to the role of Development
Director, where she will lead the foundations and major gifts team
that has been Lisa’s responsibility. Congratulations to Megan and
Sara.

Our fundraising strategy will not change. We will continue to focus on
the many-small-donors model, supplemented by unrestricted grants and
major gifts. Everything takes effect immediately, except Zack’s
official departure which will be August 30. He won't be at Wikimania,
but people in the San Francisco Bay Area will get a chance to see him
when he comes to town in early September. And of course we'll continue
to see him afterwards, in his new relationship with us.

I’m very confident in the trio of Lisa, Megan and Sara to lead
fundraising for the movement, and I’m delighted Zack will continue to
lend his guidance and creativity to our campaigns. Please join me in
thanking Zack for everything he has done for the Wikimedia movement
and for his continued involvement. And congratulations to Lisa, Megan,
and Sara on their well-deserved promotions.

Thanks,
Sue

--
Executive Director,
Wikimedia Foundation

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Re: [Wikimedia-l] [Wikimedia Announcements] Changes at the Wikimedia Foundation Fundraising Team

Nathan Awrich
Thanks Zack for your hard work over the last few years. There's no
questioning the fantastic success in fundraising the WMF has seen
during your tenure, and I know I've appreciated your willingness to
engage and discuss fundraising issues with members of the community.
Good luck with whatever comes next!

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Re: [Wikimedia-l] [Wikimedia Announcements] Changes at the Wikimedia Foundation Fundraising Team

Erik Moeller-4
In reply to this post by Sue Gardner-2
On Mon, Jul 29, 2013 at 3:40 PM, Sue Gardner <[hidden email]> wrote:

> We all owe Zack enormous thanks and praise.

No kidding - the accomplishments of the fundraising team have been
amazing. In addition to supporting WMF's growth and thereby our
ability to take on very ambitious and complex projects like
VisualEditor, Zack has also optimized practically all other aspects of
the fundraiser, including duration/persistence, geographic/cultural
diversity of our messaging, storytelling, impact on registered users,
etc. He's also been one of the strongest proponents of making
decisions informed by data. We still rely on the bursts of insights
generated in the Summer of Research, and Zack has helped kickstart
many important habits in our work. He's also brought many excellent
individuals to WMF, including Lisa, who will be a fantastic CRO.

I'm glad Zack will continue to provide insights and support to the
fundraising team, and I'll be intrigued to read or hear more about
what he does with the rest of his time. :-)

All best,
Erik
--
Erik Möller
VP of Engineering and Product Development, Wikimedia Foundation

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Re: [Wikimedia-l] [Wikimedia Announcements] Changes at the Wikimedia Foundation Fundraising Team

Sue Gardner-2
On 29 July 2013 17:41, Erik Moeller <[hidden email]> wrote:
> On Mon, Jul 29, 2013 at 3:40 PM, Sue Gardner <[hidden email]> wrote:
>
> etc. He's also been one of the strongest proponents of making
> decisions informed by data. We still rely on the bursts of insights
> generated in the Summer of Research, and Zack has helped kickstart
> many important habits in our work.

I know! In my first drafts of the announcement, I wrote quite a lot
about the Summer of Research and all the insight & intelligence Zack
brought to understanding the Wikimedia community and its internal
workings, as well as the specifics of the editor retention problem. I
took it all out because the note got too long, and was really supposed
to focus on the Fundraising department as well as just Zack. Thank you
for bringing it back up :-)

Sue

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Re: [Wikimedia-l] [Wikimedia Announcements] Changes at the Wikimedia Foundation Fundraising Team

James Salsman-2
In reply to this post by Sue Gardner-2
I know I've been critical of Zack Exley for technical reasons over the
past year, but I think very highly of him as a person. If I was
recruiting colonists for an interstellar colonization mission, he
would likely be in the top 100 based on his accomplishments,
orientation, drive, and social skills alone.

But even if he weren't, his new project is outstandingly spectacular
on its own merits, and I want to urge everyone reading this in or from
the U.S. to sign up and join it:

http://www.fivethirtysix.org/

I predict that anyone with even a passing interest in U.S. politics
who doesn't follow FiveThirtySix will first regret it, and then end up
following it afterwards to prevent further such regret.

Also, congratulations to Megan and Lisa!

Sincerely,
James Salsman

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Re: [Wikimedia-l] [Wikimedia Announcements] Changes at the Wikimedia Foundation Fundraising Team

Dan Rosenthal
Congratulations about the new site Zack, and congratulations to Megan,
Lisa, and Sara!

Dan Rosenthal


On Mon, Jul 29, 2013 at 9:38 PM, James Salsman <[hidden email]> wrote:

> I know I've been critical of Zack Exley for technical reasons over the
> past year, but I think very highly of him as a person. If I was
> recruiting colonists for an interstellar colonization mission, he
> would likely be in the top 100 based on his accomplishments,
> orientation, drive, and social skills alone.
>
> But even if he weren't, his new project is outstandingly spectacular
> on its own merits, and I want to urge everyone reading this in or from
> the U.S. to sign up and join it:
>
> http://www.fivethirtysix.org/
>
> I predict that anyone with even a passing interest in U.S. politics
> who doesn't follow FiveThirtySix will first regret it, and then end up
> following it afterwards to prevent further such regret.
>
> Also, congratulations to Megan and Lisa!
>
> Sincerely,
> James Salsman
>
> _______________________________________________
> Wikimedia-l mailing list
> [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>
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Re: [Wikimedia-l] [Wikimedia Announcements] Changes at the Wikimedia Foundation Fundraising Team

Zack Exley
In reply to this post by James Salsman-2
>
> If I was recruiting colonists for an interstellar colonization mission,
> he would likely be in the top 100


Thanks James - If I ever publish a book, I'm putting that quote on the
back!


On Mon, Jul 29, 2013 at 8:38 PM, James Salsman <[hidden email]> wrote:

> I know I've been critical of Zack Exley for technical reasons over the
> past year, but I think very highly of him as a person. If I was
> recruiting colonists for an interstellar colonization mission, he
> would likely be in the top 100 based on his accomplishments,
> orientation, drive, and social skills alone.
>
> But even if he weren't, his new project is outstandingly spectacular
> on its own merits, and I want to urge everyone reading this in or from
> the U.S. to sign up and join it:
>
> http://www.fivethirtysix.org/
>
> I predict that anyone with even a passing interest in U.S. politics
> who doesn't follow FiveThirtySix will first regret it, and then end up
> following it afterwards to prevent further such regret.
>
> Also, congratulations to Megan and Lisa!
>
> Sincerely,
> James Salsman
>
> _______________________________________________
> Wikimedia-l mailing list
> [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
>



--
Zack Exley
Chief Revenue Officer
Wikimedia Foundation
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Re: [Wikimedia-l] [Wikimedia Announcements] Changes at the Wikimedia Foundation Fundraising Team

Zack Exley
In reply to this post by Dan Rosenthal
Thanks everyone - I learned and grew a lot here thanks to all of you. Now
Lisa, Megan, Sara, Katie and the whole fundraising team are going to take
it up to a whole new level of efficiency and brilliance.

I'm excited about my next gig -- not yet announced, but not a secret --
which is going back to Thoughtworks (where I was before WMF) to build and
lead a team that will make tools for grassroots/political organizing on a
pro bono basis.

If you ever see a group that's got a great campaign/movement/protest on
their hands who need some just-in-time tools, please let me know at
[hidden email]

Zack


On Mon, Jul 29, 2013 at 8:53 PM, Dan Rosenthal <[hidden email]> wrote:

> Congratulations about the new site Zack, and congratulations to Megan,
> Lisa, and Sara!
>
> Dan Rosenthal
>
>
> On Mon, Jul 29, 2013 at 9:38 PM, James Salsman <[hidden email]> wrote:
>
> > I know I've been critical of Zack Exley for technical reasons over the
> > past year, but I think very highly of him as a person. If I was
> > recruiting colonists for an interstellar colonization mission, he
> > would likely be in the top 100 based on his accomplishments,
> > orientation, drive, and social skills alone.
> >
> > But even if he weren't, his new project is outstandingly spectacular
> > on its own merits, and I want to urge everyone reading this in or from
> > the U.S. to sign up and join it:
> >
> > http://www.fivethirtysix.org/
> >
> > I predict that anyone with even a passing interest in U.S. politics
> > who doesn't follow FiveThirtySix will first regret it, and then end up
> > following it afterwards to prevent further such regret.
> >
> > Also, congratulations to Megan and Lisa!
> >
> > Sincerely,
> > James Salsman
> >
> > _______________________________________________
> > Wikimedia-l mailing list
> > [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> >
> _______________________________________________
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>



--
Zack Exley
Chief Revenue Officer
Wikimedia Foundation
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