[Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

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[Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

James Salsman-2
The fundraising banner has gotten much bigger again:
https://i.imgur.com/vMVbAHz.png

I know it is bigger because it performs better relative to similar
somewhat smaller banners, but I have a quantitive question: How much
longer would the annual fundraiser need to take in order to raise the
same amount of money from a one-line banner such as Google uses for
their charitable fundraising? E.g.: https://i.imgur.com/mm31Qn5.png

As far as I can tell, the last time a one-line banner was tested seems
to be 2008. Shouldn't we try again? Section links don't work on a lot
of browsers when a large banner is written in through javascript after
the html vertical layout has been rendered, which is really annoying.
That and other factors could make a one line banner surprisingly more
effective than a big one. The pitch at the sidebar donation link's
donate.wikimedia.org landing page is just as persuasive and
featureful.

Wouldn't it be better to show more one-line banners to achieve the same amount?

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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Peter Southwood
It is a bit of a wall of text, but at first reading the message is less offensive than many previous versions.
Cheers,
Peter


-----Original Message-----
From: Wikimedia-l [mailto:[hidden email]] On Behalf Of James Salsman
Sent: Friday, October 5, 2018 12:45 PM
To: Wikimedia Mailing List
Subject: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

The fundraising banner has gotten much bigger again:
https://i.imgur.com/vMVbAHz.png

I know it is bigger because it performs better relative to similar
somewhat smaller banners, but I have a quantitive question: How much
longer would the annual fundraiser need to take in order to raise the
same amount of money from a one-line banner such as Google uses for
their charitable fundraising? E.g.: https://i.imgur.com/mm31Qn5.png

As far as I can tell, the last time a one-line banner was tested seems
to be 2008. Shouldn't we try again? Section links don't work on a lot
of browsers when a large banner is written in through javascript after
the html vertical layout has been rendered, which is really annoying.
That and other factors could make a one line banner surprisingly more
effective than a big one. The pitch at the sidebar donation link's
donate.wikimedia.org landing page is just as persuasive and
featureful.

Wouldn't it be better to show more one-line banners to achieve the same amount?

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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

James Salsman-2
Someone recently complained that referring to the equivalent of USD $3
as the cost of a cup of coffee was incorrect and substantially
offensive in Brazil. And then a few weeks later there was a discussion
about how donations are so much smaller in the developing world.

Coincidence? I don't think so.

On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood
<[hidden email]> wrote:
>
> It is a bit of a wall of text, but at first reading the message is less offensive than many previous versions.
> Cheers,
> Peter

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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Peter Southwood
I thought this specific message was targeting North Americans for whom $3 is a realistic price. If the message is for worldwide use I would also find it offensive in its US centric price claims. I am in Africa, where a cup of coffee would normally be less than $3 US, but is enormously variable depending on where you are, what coffee you drink, and who you buy it from. I don't drink coffee myself, so not particularly expert on the topic.
Cheers,
Peter

-----Original Message-----
From: Wikimedia-l [mailto:[hidden email]] On Behalf Of James Salsman
Sent: Friday, October 5, 2018 7:17 PM
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Someone recently complained that referring to the equivalent of USD $3
as the cost of a cup of coffee was incorrect and substantially
offensive in Brazil. And then a few weeks later there was a discussion
about how donations are so much smaller in the developing world.

Coincidence? I don't think so.

On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood
<[hidden email]> wrote:
>
> It is a bit of a wall of text, but at first reading the message is less offensive than many previous versions.
> Cheers,
> Peter

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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

James Salsman-2
Apparently it says $10 in Brazil?

On Mon, Oct 1, 2018 at 3:29 AM Paulo Santos Perneta
<[hidden email]> wrote:
>...
> Looking by the sample I know in Brazil (last year fundraising campaign, in
> August I believe) the Brazilian Portuguese Wikipedia readers often got
> enraged to the point of vandalizing articles stating their disgust for a
> campaign asking money to an impoverished country (even more saying 10$ was
> the cost of a coffee there). Others "donated" money or attempted to donate
> it thinking it was a kind of a fee for being allowed to read Wikipédia
> (kind of a subscription).
On Fri, Oct 5, 2018 at 10:28 AM Peter Southwood
<[hidden email]> wrote:

>
> I thought this specific message was targeting North Americans for whom $3 is a realistic price. If the message is for worldwide use I would also find it offensive in its US centric price claims. I am in Africa, where a cup of coffee would normally be less than $3 US, but is enormously variable depending on where you are, what coffee you drink, and who you buy it from. I don't drink coffee myself, so not particularly expert on the topic.
> Cheers,
> Peter
>
> -----Original Message-----
> From: Wikimedia-l [mailto:[hidden email]] On Behalf Of James Salsman
> Sent: Friday, October 5, 2018 7:17 PM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested
>
> Someone recently complained that referring to the equivalent of USD $3
> as the cost of a cup of coffee was incorrect and substantially
> offensive in Brazil. And then a few weeks later there was a discussion
> about how donations are so much smaller in the developing world.
>
> Coincidence? I don't think so.
>
> On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood
> <[hidden email]> wrote:
> >
> > It is a bit of a wall of text, but at first reading the message is less offensive than many previous versions.
> > Cheers,
> > Peter
>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
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>
>
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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Paulo Santos Perneta
I seem to recall in the message displayed in Brazil it used to be $10 for a
coffee. In Portugal, where we have very rooted habits of having a cup of
coffee publicly, the cost generally is less than $1. In Brazil I seem to
recall that habit is not that rooted (or is almost unused there). They seem
to have replaced it this year by some pastry, which seems to makes more
sense there.

More thoughts about the 2017 fundraising campaign in Brazil can be seen
here:
https://meta.wikimedia.org/w/index.php?title=User_talk:Seddon_(WMF)&diff=17343718&oldid=17315218

Paulo

James Salsman <[hidden email]> escreveu no dia sexta, 5/10/2018 à(s)
19:07:

> Apparently it says $10 in Brazil?
>
> On Mon, Oct 1, 2018 at 3:29 AM Paulo Santos Perneta
> <[hidden email]> wrote:
> >...
> > Looking by the sample I know in Brazil (last year fundraising campaign,
> in
> > August I believe) the Brazilian Portuguese Wikipedia readers often got
> > enraged to the point of vandalizing articles stating their disgust for a
> > campaign asking money to an impoverished country (even more saying 10$
> was
> > the cost of a coffee there). Others "donated" money or attempted to
> donate
> > it thinking it was a kind of a fee for being allowed to read Wikipédia
> > (kind of a subscription).
> On Fri, Oct 5, 2018 at 10:28 AM Peter Southwood
> <[hidden email]> wrote:
> >
> > I thought this specific message was targeting North Americans for whom
> $3 is a realistic price. If the message is for worldwide use I would also
> find it offensive in its US centric price claims. I am in Africa, where a
> cup of coffee would normally be less than $3 US, but is enormously variable
> depending on where you are, what coffee you drink, and who you buy it from.
> I don't drink coffee myself, so not particularly expert on the topic.
> > Cheers,
> > Peter
> >
> > -----Original Message-----
> > From: Wikimedia-l [mailto:[hidden email]] On
> Behalf Of James Salsman
> > Sent: Friday, October 5, 2018 7:17 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising
> banner was A/B tested
> >
> > Someone recently complained that referring to the equivalent of USD $3
> > as the cost of a cup of coffee was incorrect and substantially
> > offensive in Brazil. And then a few weeks later there was a discussion
> > about how donations are so much smaller in the developing world.
> >
> > Coincidence? I don't think so.
> >
> > On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood
> > <[hidden email]> wrote:
> > >
> > > It is a bit of a wall of text, but at first reading the message is
> less offensive than many previous versions.
> > > Cheers,
> > > Peter
> >
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
> >
> >
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> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Peter Southwood
In reply to this post by James Salsman-2
That would be appalling
Cheers,
Peter

-----Original Message-----
From: Wikimedia-l [mailto:[hidden email]] On Behalf Of James Salsman
Sent: 05 October 2018 20:09
To: Wikimedia Mailing List
Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Apparently it says $10 in Brazil?

On Mon, Oct 1, 2018 at 3:29 AM Paulo Santos Perneta
<[hidden email]> wrote:
>...
> Looking by the sample I know in Brazil (last year fundraising campaign, in
> August I believe) the Brazilian Portuguese Wikipedia readers often got
> enraged to the point of vandalizing articles stating their disgust for a
> campaign asking money to an impoverished country (even more saying 10$ was
> the cost of a coffee there). Others "donated" money or attempted to donate
> it thinking it was a kind of a fee for being allowed to read Wikipédia
> (kind of a subscription).
On Fri, Oct 5, 2018 at 10:28 AM Peter Southwood
<[hidden email]> wrote:

>
> I thought this specific message was targeting North Americans for whom $3 is a realistic price. If the message is for worldwide use I would also find it offensive in its US centric price claims. I am in Africa, where a cup of coffee would normally be less than $3 US, but is enormously variable depending on where you are, what coffee you drink, and who you buy it from. I don't drink coffee myself, so not particularly expert on the topic.
> Cheers,
> Peter
>
> -----Original Message-----
> From: Wikimedia-l [mailto:[hidden email]] On Behalf Of James Salsman
> Sent: Friday, October 5, 2018 7:17 PM
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested
>
> Someone recently complained that referring to the equivalent of USD $3
> as the cost of a cup of coffee was incorrect and substantially
> offensive in Brazil. And then a few weeks later there was a discussion
> about how donations are so much smaller in the developing world.
>
> Coincidence? I don't think so.
>
> On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood
> <[hidden email]> wrote:
> >
> > It is a bit of a wall of text, but at first reading the message is less offensive than many previous versions.
> > Cheers,
> > Peter
>
> _______________________________________________
> Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>
>
>
> _______________________________________________
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> New messages to: [hidden email]
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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Paulo Santos Perneta
I've been checking the last donation campaigns, and since 2013 or so the
amount asked in the banner seems to be the equivalent of $3 (I seem to
recall that in initial campaigns it was higher).

At the current exchange rates, $3 is about 4 regular coffee cups in
Portugal, and 3 coffee cups in Brazil.

This year we (WMPT) suggested Thea to drop the coffee bit for Portugal, and
she did. I am curious to see if it had any effect.

Paulo


Peter Southwood <[hidden email]> escreveu no dia sexta,
5/10/2018 à(s) 21:03:

> That would be appalling
> Cheers,
> Peter
>
> -----Original Message-----
> From: Wikimedia-l [mailto:[hidden email]] On
> Behalf Of James Salsman
> Sent: 05 October 2018 20:09
> To: Wikimedia Mailing List
> Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising
> banner was A/B tested
>
> Apparently it says $10 in Brazil?
>
> On Mon, Oct 1, 2018 at 3:29 AM Paulo Santos Perneta
> <[hidden email]> wrote:
> >...
> > Looking by the sample I know in Brazil (last year fundraising campaign,
> in
> > August I believe) the Brazilian Portuguese Wikipedia readers often got
> > enraged to the point of vandalizing articles stating their disgust for a
> > campaign asking money to an impoverished country (even more saying 10$
> was
> > the cost of a coffee there). Others "donated" money or attempted to
> donate
> > it thinking it was a kind of a fee for being allowed to read Wikipédia
> > (kind of a subscription).
> On Fri, Oct 5, 2018 at 10:28 AM Peter Southwood
> <[hidden email]> wrote:
> >
> > I thought this specific message was targeting North Americans for whom
> $3 is a realistic price. If the message is for worldwide use I would also
> find it offensive in its US centric price claims. I am in Africa, where a
> cup of coffee would normally be less than $3 US, but is enormously variable
> depending on where you are, what coffee you drink, and who you buy it from.
> I don't drink coffee myself, so not particularly expert on the topic.
> > Cheers,
> > Peter
> >
> > -----Original Message-----
> > From: Wikimedia-l [mailto:[hidden email]] On
> Behalf Of James Salsman
> > Sent: Friday, October 5, 2018 7:17 PM
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising
> banner was A/B tested
> >
> > Someone recently complained that referring to the equivalent of USD $3
> > as the cost of a cup of coffee was incorrect and substantially
> > offensive in Brazil. And then a few weeks later there was a discussion
> > about how donations are so much smaller in the developing world.
> >
> > Coincidence? I don't think so.
> >
> > On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood
> > <[hidden email]> wrote:
> > >
> > > It is a bit of a wall of text, but at first reading the message is
> less offensive than many previous versions.
> > > Cheers,
> > > Peter
> >
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
> >
> >
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
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> <mailto:[hidden email]?subject=unsubscribe>
>
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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Joseph Seddon-6
Hey all,

Coffee is always controversial when it comes to fundraising. I can assure
you that my team constantly works to try to ensure that these lines are
appropriate. Our biggest challenge has always been that this line has long
been extremely effective.

Looking back through our banners, it seems that we have not used the coffee
line in Brazilian Portuguese since 2015. We first tested replacements to
this line back in 2015 and since then we've gone with alternatives such as
"en lache" a snack or "um pastel" a cake. For the most part we've tried to
use these alternatives in English in these countries as well, though they
don't always quite carry across the languages barrier.

But it seems like we made a genuine mistake during last years 2017-2018
fundraising. Coffee wasn't used in pt-br anywhere or in the en-brazil
desktop banner. But it seems like we accidentally left the line in on our
English mobile banners. Our sincere apologies to the community for this, it
remaining in our mobile banners was not intentional

We constantly test and try to find alternatives. Recently we successfully
managed to replace the coffee line in Italy to "una corsa sulla metro" (a
metro ticket). In that instance the change wasn't simply a single word but
several sentences, but that has taken years of effort to find.

As Paulo has mentioned we have for the time being removed it from Portugal
for this year and we anticipate there will be a drop of around 10%
associated with that, but like always we will strive to find something that
beats its.

We will soon be launching campaigns across South America in 7 countries
(Argentina, Uruguay, México, Chile, Colombia, Perú) and three languages
(English, Spanish and Portuguese). We’ve have notified the communities
there (
https://lists.wikimedia.org/pipermail/iberocoop/2018-September/000987.html
) and seeking feedback on our appeals that we will be running in those
countries.

We are going to be experimenting with a different structure to this years
South American campaign as well. Running banners low level over a longer
period. It’s hoped this will reduce the interruption to readers experiences
and reduce the disruption to both affiliates and the online communities.

Regards
Seddon




On Fri, Oct 5, 2018 at 10:09 PM Paulo Santos Perneta <
[hidden email]> wrote:

> I've been checking the last donation campaigns, and since 2013 or so the
> amount asked in the banner seems to be the equivalent of $3 (I seem to
> recall that in initial campaigns it was higher).
>
> At the current exchange rates, $3 is about 4 regular coffee cups in
> Portugal, and 3 coffee cups in Brazil.
>
> This year we (WMPT) suggested Thea to drop the coffee bit for Portugal, and
> she did. I am curious to see if it had any effect.
>
> Paulo
>
>
> Peter Southwood <[hidden email]> escreveu no dia sexta,
> 5/10/2018 à(s) 21:03:
>
> > That would be appalling
> > Cheers,
> > Peter
> >
> > -----Original Message-----
> > From: Wikimedia-l [mailto:[hidden email]] On
> > Behalf Of James Salsman
> > Sent: 05 October 2018 20:09
> > To: Wikimedia Mailing List
> > Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising
> > banner was A/B tested
> >
> > Apparently it says $10 in Brazil?
> >
> > On Mon, Oct 1, 2018 at 3:29 AM Paulo Santos Perneta
> > <[hidden email]> wrote:
> > >...
> > > Looking by the sample I know in Brazil (last year fundraising campaign,
> > in
> > > August I believe) the Brazilian Portuguese Wikipedia readers often got
> > > enraged to the point of vandalizing articles stating their disgust for
> a
> > > campaign asking money to an impoverished country (even more saying 10$
> > was
> > > the cost of a coffee there). Others "donated" money or attempted to
> > donate
> > > it thinking it was a kind of a fee for being allowed to read Wikipédia
> > > (kind of a subscription).
> > On Fri, Oct 5, 2018 at 10:28 AM Peter Southwood
> > <[hidden email]> wrote:
> > >
> > > I thought this specific message was targeting North Americans for whom
> > $3 is a realistic price. If the message is for worldwide use I would also
> > find it offensive in its US centric price claims. I am in Africa, where a
> > cup of coffee would normally be less than $3 US, but is enormously
> variable
> > depending on where you are, what coffee you drink, and who you buy it
> from.
> > I don't drink coffee myself, so not particularly expert on the topic.
> > > Cheers,
> > > Peter
> > >
> > > -----Original Message-----
> > > From: Wikimedia-l [mailto:[hidden email]] On
> > Behalf Of James Salsman
> > > Sent: Friday, October 5, 2018 7:17 PM
> > > To: Wikimedia Mailing List
> > > Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising
> > banner was A/B tested
> > >
> > > Someone recently complained that referring to the equivalent of USD $3
> > > as the cost of a cup of coffee was incorrect and substantially
> > > offensive in Brazil. And then a few weeks later there was a discussion
> > > about how donations are so much smaller in the developing world.
> > >
> > > Coincidence? I don't think so.
> > >
> > > On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood
> > > <[hidden email]> wrote:
> > > >
> > > > It is a bit of a wall of text, but at first reading the message is
> > less offensive than many previous versions.
> > > > Cheers,
> > > > Peter
> > >
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
> > >
> > >
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> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
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> > ---
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> >
> >
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--
Seddon

*Community and Audience Engagement Associate*
*Advancement (Fundraising), Wikimedia Foundation*
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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Joseph Seddon-6
7 countries = the 6 mentioned + Brazil :D

Seddon


On Tue, Oct 9, 2018 at 11:24 AM Joseph Seddon <[hidden email]> wrote:

> Hey all,
>
> Coffee is always controversial when it comes to fundraising. I can assure
> you that my team constantly works to try to ensure that these lines are
> appropriate. Our biggest challenge has always been that this line has long
> been extremely effective.
>
> Looking back through our banners, it seems that we have not used the
> coffee line in Brazilian Portuguese since 2015. We first tested
> replacements to this line back in 2015 and since then we've gone with
> alternatives such as "en lache" a snack or "um pastel" a cake. For the most
> part we've tried to use these alternatives in English in these countries as
> well, though they don't always quite carry across the languages barrier.
>
> But it seems like we made a genuine mistake during last years 2017-2018
> fundraising. Coffee wasn't used in pt-br anywhere or in the en-brazil
> desktop banner. But it seems like we accidentally left the line in on our
> English mobile banners. Our sincere apologies to the community for this, it
> remaining in our mobile banners was not intentional
>
> We constantly test and try to find alternatives. Recently we successfully
> managed to replace the coffee line in Italy to "una corsa sulla metro" (a
> metro ticket). In that instance the change wasn't simply a single word but
> several sentences, but that has taken years of effort to find.
>
> As Paulo has mentioned we have for the time being removed it from Portugal
> for this year and we anticipate there will be a drop of around 10%
> associated with that, but like always we will strive to find something that
> beats its.
>
> We will soon be launching campaigns across South America in 7 countries
> (Argentina, Uruguay, México, Chile, Colombia, Perú) and three languages
> (English, Spanish and Portuguese). We’ve have notified the communities
> there (
> https://lists.wikimedia.org/pipermail/iberocoop/2018-September/000987.html
> ) and seeking feedback on our appeals that we will be running in those
> countries.
>
> We are going to be experimenting with a different structure to this years
> South American campaign as well. Running banners low level over a longer
> period. It’s hoped this will reduce the interruption to readers experiences
> and reduce the disruption to both affiliates and the online communities.
>
> Regards
> Seddon
>
>
>
>
> On Fri, Oct 5, 2018 at 10:09 PM Paulo Santos Perneta <
> [hidden email]> wrote:
>
>> I've been checking the last donation campaigns, and since 2013 or so the
>> amount asked in the banner seems to be the equivalent of $3 (I seem to
>> recall that in initial campaigns it was higher).
>>
>> At the current exchange rates, $3 is about 4 regular coffee cups in
>> Portugal, and 3 coffee cups in Brazil.
>>
>> This year we (WMPT) suggested Thea to drop the coffee bit for Portugal,
>> and
>> she did. I am curious to see if it had any effect.
>>
>> Paulo
>>
>>
>> Peter Southwood <[hidden email]> escreveu no dia sexta,
>> 5/10/2018 à(s) 21:03:
>>
>> > That would be appalling
>> > Cheers,
>> > Peter
>> >
>> > -----Original Message-----
>> > From: Wikimedia-l [mailto:[hidden email]] On
>> > Behalf Of James Salsman
>> > Sent: 05 October 2018 20:09
>> > To: Wikimedia Mailing List
>> > Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising
>> > banner was A/B tested
>> >
>> > Apparently it says $10 in Brazil?
>> >
>> > On Mon, Oct 1, 2018 at 3:29 AM Paulo Santos Perneta
>> > <[hidden email]> wrote:
>> > >...
>> > > Looking by the sample I know in Brazil (last year fundraising
>> campaign,
>> > in
>> > > August I believe) the Brazilian Portuguese Wikipedia readers often got
>> > > enraged to the point of vandalizing articles stating their disgust
>> for a
>> > > campaign asking money to an impoverished country (even more saying 10$
>> > was
>> > > the cost of a coffee there). Others "donated" money or attempted to
>> > donate
>> > > it thinking it was a kind of a fee for being allowed to read Wikipédia
>> > > (kind of a subscription).
>> > On Fri, Oct 5, 2018 at 10:28 AM Peter Southwood
>> > <[hidden email]> wrote:
>> > >
>> > > I thought this specific message was targeting North Americans for whom
>> > $3 is a realistic price. If the message is for worldwide use I would
>> also
>> > find it offensive in its US centric price claims. I am in Africa, where
>> a
>> > cup of coffee would normally be less than $3 US, but is enormously
>> variable
>> > depending on where you are, what coffee you drink, and who you buy it
>> from.
>> > I don't drink coffee myself, so not particularly expert on the topic.
>> > > Cheers,
>> > > Peter
>> > >
>> > > -----Original Message-----
>> > > From: Wikimedia-l [mailto:[hidden email]] On
>> > Behalf Of James Salsman
>> > > Sent: Friday, October 5, 2018 7:17 PM
>> > > To: Wikimedia Mailing List
>> > > Subject: Re: [Wikimedia-l] when is the last time a one-line
>> fundraising
>> > banner was A/B tested
>> > >
>> > > Someone recently complained that referring to the equivalent of USD $3
>> > > as the cost of a cup of coffee was incorrect and substantially
>> > > offensive in Brazil. And then a few weeks later there was a discussion
>> > > about how donations are so much smaller in the developing world.
>> > >
>> > > Coincidence? I don't think so.
>> > >
>> > > On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood
>> > > <[hidden email]> wrote:
>> > > >
>> > > > It is a bit of a wall of text, but at first reading the message is
>> > less offensive than many previous versions.
>> > > > Cheers,
>> > > > Peter
>> > >
>> > > _______________________________________________
>> > > Wikimedia-l mailing list, guidelines at:
>> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> > https://meta.wikimedia.org/wiki/Wikimedia-l
>> > > New messages to: [hidden email]
>> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
>> ,
>> > <mailto:[hidden email]?subject=unsubscribe>
>> > >
>> > >
>> > > _______________________________________________
>> > > Wikimedia-l mailing list, guidelines at:
>> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> > https://meta.wikimedia.org/wiki/Wikimedia-l
>> > > New messages to: [hidden email]
>> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l
>> ,
>> > <mailto:[hidden email]?subject=unsubscribe>
>> >
>> > _______________________________________________
>> > Wikimedia-l mailing list, guidelines at:
>> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> > https://meta.wikimedia.org/wiki/Wikimedia-l
>> > New messages to: [hidden email]
>> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>> > <mailto:[hidden email]?subject=unsubscribe>
>> >
>> > ---
>> > This email has been checked for viruses by AVG.
>> > https://www.avg.com
>> >
>> >
>> > _______________________________________________
>> > Wikimedia-l mailing list, guidelines at:
>> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> > https://meta.wikimedia.org/wiki/Wikimedia-l
>> > New messages to: [hidden email]
>> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>> > <mailto:[hidden email]?subject=unsubscribe>
>> _______________________________________________
>> Wikimedia-l mailing list, guidelines at:
>> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
>> https://meta.wikimedia.org/wiki/Wikimedia-l
>> New messages to: [hidden email]
>> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
>> <mailto:[hidden email]?subject=unsubscribe>
>
>
>
> --
> Seddon
>
> *Community and Audience Engagement Associate*
> *Advancement (Fundraising), Wikimedia Foundation*
>


--
Seddon

*Community and Audience Engagement Associate*
*Advancement (Fundraising), Wikimedia Foundation*
_______________________________________________
Wikimedia-l mailing list, guidelines at: https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and https://meta.wikimedia.org/wiki/Wikimedia-l
New messages to: [hidden email]
Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l, <mailto:[hidden email]?subject=unsubscribe>
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Re: [Wikimedia-l] when is the last time a one-line fundraising banner was A/B tested

Paulo Santos Perneta
In reply to this post by Joseph Seddon-6
Hello Seddon,

Thanks a lot for the explanations! I also think the system of low level
banners during more time may be better (at least I'm sure it will have a
very significant effect in reducing associated vandalism).

In case it is possible, please tell me when the campaigns for Brazil and
Portugal are about to start, so that I would dedicated more attention to
the help desk, scouting for associated requests of help by putative donors,
and monitor the effects of the campaigns in the vandalism filters  of the
Portuguese Wikipedia.

Regards,
Paulo

Joseph Seddon <[hidden email]> escreveu no dia terça, 9/10/2018 à(s)
11:25:

> Hey all,
>
> Coffee is always controversial when it comes to fundraising. I can assure
> you that my team constantly works to try to ensure that these lines are
> appropriate. Our biggest challenge has always been that this line has long
> been extremely effective.
>
> Looking back through our banners, it seems that we have not used the coffee
> line in Brazilian Portuguese since 2015. We first tested replacements to
> this line back in 2015 and since then we've gone with alternatives such as
> "en lache" a snack or "um pastel" a cake. For the most part we've tried to
> use these alternatives in English in these countries as well, though they
> don't always quite carry across the languages barrier.
>
> But it seems like we made a genuine mistake during last years 2017-2018
> fundraising. Coffee wasn't used in pt-br anywhere or in the en-brazil
> desktop banner. But it seems like we accidentally left the line in on our
> English mobile banners. Our sincere apologies to the community for this, it
> remaining in our mobile banners was not intentional
>
> We constantly test and try to find alternatives. Recently we successfully
> managed to replace the coffee line in Italy to "una corsa sulla metro" (a
> metro ticket). In that instance the change wasn't simply a single word but
> several sentences, but that has taken years of effort to find.
>
> As Paulo has mentioned we have for the time being removed it from Portugal
> for this year and we anticipate there will be a drop of around 10%
> associated with that, but like always we will strive to find something that
> beats its.
>
> We will soon be launching campaigns across South America in 7 countries
> (Argentina, Uruguay, México, Chile, Colombia, Perú) and three languages
> (English, Spanish and Portuguese). We’ve have notified the communities
> there (
> https://lists.wikimedia.org/pipermail/iberocoop/2018-September/000987.html
> ) and seeking feedback on our appeals that we will be running in those
> countries.
>
> We are going to be experimenting with a different structure to this years
> South American campaign as well. Running banners low level over a longer
> period. It’s hoped this will reduce the interruption to readers experiences
> and reduce the disruption to both affiliates and the online communities.
>
> Regards
> Seddon
>
>
>
>
> On Fri, Oct 5, 2018 at 10:09 PM Paulo Santos Perneta <
> [hidden email]> wrote:
>
> > I've been checking the last donation campaigns, and since 2013 or so the
> > amount asked in the banner seems to be the equivalent of $3 (I seem to
> > recall that in initial campaigns it was higher).
> >
> > At the current exchange rates, $3 is about 4 regular coffee cups in
> > Portugal, and 3 coffee cups in Brazil.
> >
> > This year we (WMPT) suggested Thea to drop the coffee bit for Portugal,
> and
> > she did. I am curious to see if it had any effect.
> >
> > Paulo
> >
> >
> > Peter Southwood <[hidden email]> escreveu no dia sexta,
> > 5/10/2018 à(s) 21:03:
> >
> > > That would be appalling
> > > Cheers,
> > > Peter
> > >
> > > -----Original Message-----
> > > From: Wikimedia-l [mailto:[hidden email]] On
> > > Behalf Of James Salsman
> > > Sent: 05 October 2018 20:09
> > > To: Wikimedia Mailing List
> > > Subject: Re: [Wikimedia-l] when is the last time a one-line fundraising
> > > banner was A/B tested
> > >
> > > Apparently it says $10 in Brazil?
> > >
> > > On Mon, Oct 1, 2018 at 3:29 AM Paulo Santos Perneta
> > > <[hidden email]> wrote:
> > > >...
> > > > Looking by the sample I know in Brazil (last year fundraising
> campaign,
> > > in
> > > > August I believe) the Brazilian Portuguese Wikipedia readers often
> got
> > > > enraged to the point of vandalizing articles stating their disgust
> for
> > a
> > > > campaign asking money to an impoverished country (even more saying
> 10$
> > > was
> > > > the cost of a coffee there). Others "donated" money or attempted to
> > > donate
> > > > it thinking it was a kind of a fee for being allowed to read
> Wikipédia
> > > > (kind of a subscription).
> > > On Fri, Oct 5, 2018 at 10:28 AM Peter Southwood
> > > <[hidden email]> wrote:
> > > >
> > > > I thought this specific message was targeting North Americans for
> whom
> > > $3 is a realistic price. If the message is for worldwide use I would
> also
> > > find it offensive in its US centric price claims. I am in Africa,
> where a
> > > cup of coffee would normally be less than $3 US, but is enormously
> > variable
> > > depending on where you are, what coffee you drink, and who you buy it
> > from.
> > > I don't drink coffee myself, so not particularly expert on the topic.
> > > > Cheers,
> > > > Peter
> > > >
> > > > -----Original Message-----
> > > > From: Wikimedia-l [mailto:[hidden email]]
> On
> > > Behalf Of James Salsman
> > > > Sent: Friday, October 5, 2018 7:17 PM
> > > > To: Wikimedia Mailing List
> > > > Subject: Re: [Wikimedia-l] when is the last time a one-line
> fundraising
> > > banner was A/B tested
> > > >
> > > > Someone recently complained that referring to the equivalent of USD
> $3
> > > > as the cost of a cup of coffee was incorrect and substantially
> > > > offensive in Brazil. And then a few weeks later there was a
> discussion
> > > > about how donations are so much smaller in the developing world.
> > > >
> > > > Coincidence? I don't think so.
> > > >
> > > > On Fri, Oct 5, 2018 at 10:11 AM Peter Southwood
> > > > <[hidden email]> wrote:
> > > > >
> > > > > It is a bit of a wall of text, but at first reading the message is
> > > less offensive than many previous versions.
> > > > > Cheers,
> > > > > Peter
> > > >
> > > > _______________________________________________
> > > > Wikimedia-l mailing list, guidelines at:
> > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > > New messages to: [hidden email]
> > > > Unsubscribe:
> https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > <mailto:[hidden email]?subject=unsubscribe>
> > > >
> > > >
> > > > _______________________________________________
> > > > Wikimedia-l mailing list, guidelines at:
> > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > > New messages to: [hidden email]
> > > > Unsubscribe:
> https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > <mailto:[hidden email]?subject=unsubscribe>
> > >
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > <mailto:[hidden email]?subject=unsubscribe>
> > >
> > > ---
> > > This email has been checked for viruses by AVG.
> > > https://www.avg.com
> > >
> > >
> > > _______________________________________________
> > > Wikimedia-l mailing list, guidelines at:
> > > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > > https://meta.wikimedia.org/wiki/Wikimedia-l
> > > New messages to: [hidden email]
> > > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > > <mailto:[hidden email]?subject=unsubscribe>
> > _______________________________________________
> > Wikimedia-l mailing list, guidelines at:
> > https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> > https://meta.wikimedia.org/wiki/Wikimedia-l
> > New messages to: [hidden email]
> > Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> > <mailto:[hidden email]?subject=unsubscribe>
>
>
>
> --
> Seddon
>
> *Community and Audience Engagement Associate*
> *Advancement (Fundraising), Wikimedia Foundation*
> _______________________________________________
> Wikimedia-l mailing list, guidelines at:
> https://meta.wikimedia.org/wiki/Mailing_lists/Guidelines and
> https://meta.wikimedia.org/wiki/Wikimedia-l
> New messages to: [hidden email]
> Unsubscribe: https://lists.wikimedia.org/mailman/listinfo/wikimedia-l,
> <mailto:[hidden email]?subject=unsubscribe>
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